Posted on 11/10/2020 10:52:15 AM PST by LeonardFMason
I slept through a lot of my Marketing courses while attending college BUT, am wondering what exactly is the MARKETING plan now being executed by FOX.
FOX was, for the most part, filling the cavernous void of Conservative/Republican/Right of Center interests NOT being represented by:
ABC CBS NBC CNN PBS MSNBC
NOW the plan is to "ME TOO" the same leftist/liberal/Democrat coverage of every other network.
Would someone who didn't sleep in class explain.
Obviously there is now an opportunity to fill this void of roughly half the nation with a CONSERVATIVE/MAGA Media alternative.
Their mistake was thinking that they could change the message and keep the viewer.
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so, how have the ratings been looking for FNC in the past week?
Fox has become a commercial interrupted from time to time with the show.
Tanking. Down against their competitors.
For years FOX led the cable news line up in every hour of prime time. Now they are trailing CNN and MSNBC
Murdoch’s have more money than God, so social acceptance is their motivation.
For years FOX led the cable news line up in every hour of prime time. Now they are trailing CNN and MSNBC
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thanx. that’s about what I figured.
in some ways it’s not fair to tucker, hannity, or laura, but their managers tanked um.
personally, I quite watching & recording their night time line up & not missing it.
BINGO!!!!!!
The REAL answer.
Fox business plan vs. Trump Train
Long term health for FOX is not good. All the alphabets have their own streaming services well established. FOX does not and that’s where’s its all headed.
I’m not sure which streamers are affiliated. other than the new Peacock which is NBC. Hulu, Roku, are others, etc.
Cable will fade which means Fox dies.
Rupert Murdock’s sons took over the organization, i.e. “Trust Fund Babies”.
Now they are “P***y Whipped” by their spouses (think Prince Harry & Meghan)
“James Murdoch’s wife Kathryn tweets ‘we did it!!!!’ and shares anti-Trump posts after Biden’s win - days after agreeing with CNN’s Jake Tapper that Fox News should disavow Trump’s election fraud claims”
Lose viewers but make it up on volume.
I think that Rupert Murdoch did not trust his idiot sons to run the business properly, so the best move was to cash out before they could wreck what he had built.
Fox is moving to the center.
One need only look at Dana Perine’s hairstyle. She has gone from “Breck Girl” to more glam, I like it, but those things are not done without a consultant.
Fox Biz will be the conservatives. Maria, Daren, Varney and Dobbs will “hold the line.”
In a shrinking world you maximize your strengths and minimize your weaknesses. Watch for the entire night time lineup to change in the next 12 months or so. Contracts will not be renewed or “stars” will go elsewhere.
Tucker is the one to observe. He is the only nighttime person worth keeping.
Shep is tainted because he sucks. He ONLY got ratings because people wouldn’t switch for the hour he was on.
THOSE rating ins were not going to follow him. Period.
He is just not good at his job.
The purpose of any business is to make profit. This is done by generating more revenue than expenses.
For many years, the Left has been engaged in a program of harassment against any company advertising on Fox.
https://www.mediamatters.org/fox-news/these-are-fox-news-leading-advertisers
Really, whose advertisements do you see on Fox? MyPillow?
It doesn’t matter what your ratings are. What matters is those ratings being translated into advertising revenue.
CNN advertisers
https://www.statista.com/statistics/910145/leading-brands-cnn-ad-spending/
https://www.reddit.com/r/TheRightBoycott/comments/6fgqm4/list_of_cnn_advertisers_to_boycott_for_staging/
They shows had high ratings but not the makeup of viewers that Madison Avenue was interested in. So they converted to more "urban" content which provided the key sector of the population that advertisers coveted.
Demographics are the driving force for television.
This is what happens when two spoiled rotten boys who never dug a ditch or waited tables marry two airhead women who use their “talents” to push a personal political agenda and to hell with making money!
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