Go West, Yuengling: Pa. beer maker partners with Molson Coors for major expansion

Morning Call ^ | 9-15-20 | Dee-Ann Durbin

[FLNittany]

Go West, Yuengling: Pa. beer maker partners with Molson Coors for major expansion

D.G. Yuengling and Son of Pottsville and partnered with Molson Coors to distribute the Pennsylvania brew to the West Coast.

Hey West Coast beer lovers, it’s pronounced YING-ling.

The Schuylkill County brewery announced a joint venture with Molson Coors on Tuesday to break out beyond its traditional 22-state distribution area in the East.

The family-owned brewery known for its cheap German-style lager, will remain independent. A six-member board of directors — three from Yuengling and three from Molson Coors Beverage Co. — will oversee Yuengling’s expansion starting in the second half of 2021.

Yuengling has two breweries in Pennsylvania and one in Florida. Molson Coors, the nation’s second-largest brewer, has seven primary breweries and six craft breweries.

The partnership gives Molson Coors a popular brand at a time when beer sales have gone flat. Beer sales fell 2% in the U.S. last year, with canned cocktails and hard seltzers gaining popularity, according to the Brewers Association, a trade group.

The companies said they will announce in a few months which western states will get Yuengling first.

Jennifer Yuengling, vice president of operations and a sixth generation brewer, said the companies have talked of partnering for some time, and the time is right.

[Buckeye McFrog]

Yuengling Beer in California? I thought that was prima facie evidence of bootlegging.

[z3n]

I didn’t see the truck. I was distracted by sally field’s legs

[Buckeye McFrog]

My dad used to travel on business. He would indeed bring Lone Star back from Houston and Coors from Utah (where it was very difficult to buy at the time).

Then it was back to Iron City.

[EEGator]

Got wobbly on it more than a few times...

[foreverfree]

My preference for Yuengling was handed down from my late stepfather.

ff

[SamAdams76]

I also started drinking Yuengling when the owner came out for support of Trump as well. I acquired a taste for it, I would place it at the upper end of the mass produced beers. I even learned to spell and pronounce Yuengling correctly (ying-ling).

When I do drink it, I go for the Light version as it has less carbs. They have a black and tan version that I like as well but much higher in carbs. I often use it in cooking when the recipe calls for beer.

[kosciusko51]

My grandfather was a big Duke beer fan back in the day. My dad preferred Stoney’s. And the Rolling Rock only came out when everyone was too sloshed to tell the difference...

[llevrok]

Yuengling may be inexpensive but it’s anything but “cheap”.

And non union made, if I recall.

[Varda]

More than that, they kicked the Teamster’s out.

[llevrok]

Mrs Bisbee: Suppose she were entertaining a nice young man in her home, and you came in looking like that, with your shoes off, suspenders down, and your breath smelling of cheap liquor?

SAM BISBEE (W C Fields): Cheap?!! Four dollars a gallon

[Buckeye McFrog]

They brought Duquesne Pilsner back. One of the guys who did that attends my church actually. I’ve tried it, and it’s nothing special.

Stoney’s is now made by Iron City. The original brewery in Smithton needed more repairs than they could afford. Ironically both are now brewed at the former Rolling Rock brewery in Latrobe.

Stoney’s was founded by Stoney Jones. Great-grandfather of Shirley Jones, the Partridge Family mom. Legend says that Stony won the brewery in a poker game.

My grandfather drank Rolling Rock. I counted at least five empty green bottles on the table the day he decided to change from a Democrat to a Republican. There were probably more.

[kosciusko51]

Thanks for the update. I heard about Stoney’s being brewed in Latrobe, but I don’t recall hearing that Duke was back.

I don’t remember Duke being very good, but it was cheap.

[dljordan]

“Unfortunately, the folks around here seem to be neck deep in IPAs, instead beer that tastes like beer.”

I like beer you can cut with a knife.

[donozark]

Just hope it doesn’t get screwed up like Anheuser Busch did to Rolling Rock. And hope it comes to Missouri. Have to drive all the way(LOL!) too Arkansas for it now.

[ßuddaßudd]

thats exactly why I need an alternative for heiney$ ..

[Viking2002]

IPA’s taste like that stuff that turned Melvin Ferd into The Toxic Avanger. I’d drink iced saki first.

[Mase]

If you can find Yuengling on tap, don’t hesitate ordering it. Really good stuff!

[Dr. Sivana]

Just hope it doesn’t get screwed up like Anheuser Busch did to Rolling Rock.

A lot of beer got messed up over the years. Sometimes a company messes with its own successful brand (Schlitz). Sometimes a buyout winds up cheapening/marginalizing the brand (Stroh's bought Heilemen, and suddenly, Artesian Well Water was a luxury that could no longer be afforded Old Style Beer, which was once the dominant everyman beer in Chicago. Some went away and came back, but no longer the same (Rheingold).

On the other hand, their has been an avalanche of great new beers to replace them, if you have money.

[rllngrk33]

Let’s hope that Molson-Coors doesn’t do to Yuengling what Anheuser Busch did to Rolling Rock.

I switched to Yuengling because of that.

[kosciusko51]

Just hope it doesn’t get screwed up like Anheuser Busch did to Rolling Rock

RR wasn't that good to begin with. "Brewed from a mountain stream." was the motto. To paraphrase my uncle, "We used to wizz in that stream."