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Mozilla Shrinks to Survive Amid Declining Firefox Usage
ITProToday ^ | 18 August 2020 | Christine Hall

Posted on 08/19/2020 4:20:43 AM PDT by ShadowAce

Mozilla has been watching the user share of its flagship Firefox web browser shrink for a while, so it was hardly a surprise last week when the company announced it was doing some belt tightening that would result in another round of layoffs.

What was a surprise were the numbers involved: The company is laying off about 250 employees, for a staff reduction of 25%, and is completely closing its operations in Taipei, Taiwan. In addition, 60 employees will be shifted to new jobs, and the company will reduce spending on such things as developer tools, internal tooling and platform feature development.

Last week's layoffs were the second staff reduction Mozilla has had in 2020. In January, the company laid off about 70 employees – including some senior staffers – as a way of dealing with falling revenues due to steadily declining Firefox usage and market share numbers.

"Pre-COVID, our plan for 2020 was a year of change: building a better internet by accelerating product value in Firefox, increasing

innovation, and adjusting our finances to ensure financial stability over the long term," Mozilla's CEO Mitchell Baker wrote in an email to employees announcing the layoffs. "We started with immediate cost-saving measures such as pausing our hiring, reducing our wellness stipend and cancelling our all-hands (meeting)."

The latest round of layoffs, according to Baker, are to deal with added pressure put on the company by the continuing pandemic.

"Our pre-COVID plan is no longer workable," she said. "We have talked about the need for change – including the likelihood of layoffs – since the spring. Today these changes become real."

While the pandemic might have hastened the problems at Mozilla, the problems the organization is now facing might have been inevitable. For about a decade, the company has been watching its Firefox usage rate – and its primary source of income – shrink.

The browser's market share peaked in July 2011 with Firefox usage at 34.1%, according to W3Counter; five months later, Mozilla inked a three-year deal with Google that brought the company $300 million yearly as a minimum revenue guarantee for searches from Firefox. That was followed in November 2017 by another agreement between Google and Mozilla, following a brief flirtation between Mozilla and Bing, but no dollar value was announced at the time. By then, Google's own browser, Chrome, was leading the pack, with a W3Counter usage rate of 59%, against a Firefox usage rate of 9.3%.

That 2017 agreement was set to expire later this year, but Mozilla recently reached a deal to extend the partnership. The terms of the latest agreement are not known, but a renegotiated contract is likely to see revenue shrink further, since Firefox was last measured at a 4.5% market usage rate.

"Recognizing that the old model where everything was free has consequences, means we must explore a range of different business opportunities and alternate value exchanges," Baker wrote in a blog that went up shortly after employees were notified of the layoffs. "How can we lead towards business models that honor and protect people while creating opportunities for our business to thrive?"

Despite the declining Firefox usage rate, the company still has Mozilla VPN, a virtual private network service that was officially launched last month. Initially offered as Firefox Private Network, a Firefox extension that gave users VPN access through the browser, the new rebranded $4.99 monthly service allows users to connect up to five devices (currently limited to Android, Windows 10 and iOS, but with Mac and Linux clients on the way) for full operating system access to the VPN, even through competing browsers.

The company may also try to increase its monetization efforts with Pocket, a content curation service it purchased in 2017 that can be accessed directly from the Firefox browser as well as through client apps on mobile devices. Although the service is free to consumers, it offers a limited amount of sponsored content.

"Going forward, we will be smaller," Baker said. "We’ll also be organizing ourselves very differently, acting more quickly and nimbly. We’ll experiment more. We’ll adjust more quickly. We’ll join with allies outside of our organization more often and more effectively."


TOPICS: Computers/Internet
KEYWORDS: boycott; brave; brendaneich; browser; electionrights; firefox; getwokegobroke; homofascism; internet; lavendermafia; mozilla; pinklisted; prop8; samesexmarriage; windowspinglist
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To: upchuck

I still miss the old Netscape 4.X browser. Best one I ever used.


61 posted on 08/19/2020 8:52:24 AM PDT by ducttape45 ("Righteousness exalteth a nation; but sin is a reproach to any people." Proverbs 14:34)
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To: Icuhaji

I tried that once. Didn’t like how it performed or looked.


62 posted on 08/19/2020 8:54:30 AM PDT by ducttape45 ("Righteousness exalteth a nation; but sin is a reproach to any people." Proverbs 14:34)
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To: beef

I hope not. I better check. Thanks.


63 posted on 08/19/2020 8:56:14 AM PDT by vespa300
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To: rarestia

Same here. Plus, I find the FF LockWise password keeper to be pretty good.


64 posted on 08/19/2020 9:04:42 AM PDT by martin_fierro (< |:)~)
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To: All
I can remember when Al Gore invented the Internet and this was the only browser available.

Worked pretty good back then.

65 posted on 08/19/2020 9:07:50 AM PDT by McGruff (Polls are for dancing)
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To: beef; vespa300

This guy likes it not:

https://www.makeuseof.com/tag/stop-using-ccleaner-windows/


66 posted on 08/19/2020 9:07:54 AM PDT by martin_fierro (< |:)~)
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To: Viking2002

They need to bring Netscape back >.<


67 posted on 08/19/2020 10:02:09 AM PDT by Bikkuri
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To: pepsi_junkie

Silly man. He thought Anthony Kennedy would actually allow a democratic vote to decide the issue.


68 posted on 08/19/2020 10:02:09 AM PDT by Buckeye McFrog (Patrick Henry would have been an anti-vaxxer.)
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To: ShadowAce

That’s too bad I like Firefox.


69 posted on 08/19/2020 10:02:48 AM PDT by Sam Gamgee
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To: rarestia

Edge is in a race against Internet Explorer. Microsoft will hijack your IE experience and force you over to Edge.

Most recently I saw them claiming that Youtube won’t run on IE but it will run on Edge.


70 posted on 08/19/2020 10:03:54 AM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: Drago; cynwoody
I want to completely go to Brave, but I can't get cynwoody's Freerepublic Tree Viewer to work on Brave (which is supposed to be like Chrome.. but I still can't get it working). I can only get it working on FF, unfortunately (not going to use chrome).
71 posted on 08/19/2020 10:07:45 AM PDT by Bikkuri
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To: a fool in paradise

Chromium Edge is completely rebuilt on a different platform. It makes sense that IE is going away, and it should. IE’s been a thorn in the sides of developers for over a decade. I have customers who are happy to get rid of it if for no other reason than to force admins to update their ancient apps.


72 posted on 08/19/2020 10:18:56 AM PDT by rarestia (Repeal the 17th Amendment and ratify Article the First to give the power back to the people!)
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To: Pollard

Looks like that is designed for Gnome..


73 posted on 08/19/2020 10:31:47 AM PDT by Bikkuri
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To: SunkenCiv; ConservativeMind; ealgeone; Mark17; fishtank; boatbums; Luircin; mitch5501; MamaB; ...
Get woke, go broke.

Promoting the homosexual agenda is akin to promoting societal malware.

74 posted on 08/19/2020 10:38:05 AM PDT by daniel1212 (Trust the risen Lord Jesus to save you as a damned and destitute sinner + be baptized + follow Him)
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To: beef; jimrob

I have $12 I haven’t paid out to a site, yet.

I’d give that to Jim.


75 posted on 08/19/2020 10:46:21 AM PDT by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: FreedomPoster

does brave use the addons that firefox does? There’s some terrific browser protection addons/extensions I’d hate to lose-

Als0, do you know if it works with linux?


76 posted on 08/19/2020 10:55:26 AM PDT by Bob434
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To: Bikkuri

Hey, my mom knew the father of one of the coding geeks that designed the original Netscape Navigator. I still know of a couple places you can download it. Won’t run on anything more advanced than XP, and it can’t handle graphics for beans if a page even loads at all, but it’s still haunting the Internet Graveyard of Dead Apps. Mom said she wishes she’d have had the money at the time to buy stock during the IPO. We’d have been rolling in dough.


77 posted on 08/19/2020 10:57:16 AM PDT by Viking2002 ("If a really stupid person becomes senile......how can you tell?" - George Carlin)
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To: Viking2002

I’d like to go back to the DOS days, where only 1 person out of 100 knew how to do anything but turn the computer on..

Made things a lot simpler then ;)

(or even back pre-DOS, but DOS was more fun)


78 posted on 08/19/2020 10:59:49 AM PDT by Bikkuri
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To: Bikkuri

It works on Firefox 79 portable, which I used to post this. Try http://cynwoody.appspot.com/fr_posting_form_enhancer.html


79 posted on 08/19/2020 11:14:13 AM PDT by daniel1212 (Trust the risen Lord Jesus to save you as a damned and destitute sinner + be baptized + follow Him)
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To: ShadowAce
Those who even know what TabMixPlus enabled know some of what I am speaking of.

I miss that awesome extension.

Especially enabling multi-tab rows and also the width. Combined with Colorful Tabs, and you could get this, by the grace of God:

FF-ESR+FTdeepDark.TMP.ClrflTabs

However, there is some coding work-around to enable multi-tab rows on Firefox, which works (I think i have what this provides) on the Quantum 79 portable that I use along with Firefox ESR 59. and other browsers and profiles. Thank God for such tools and those that code and supply them.

80 posted on 08/19/2020 11:23:40 AM PDT by daniel1212 (Trust the risen Lord Jesus to save you as a damned and destitute sinner + be baptized + follow Him)
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