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Ford unveils new Bronco as off-road, open-air Jeep rival for under $30,000
CNBC ^ | Mon, Jul 13 20208:00 PM EDTUpdated 20 Min Ago | Michael Wayland

Posted on 07/14/2020 5:44:49 AM PDT by Red Badger

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To: Red Badger

Top-end models with additional features and equipment can top $60,000.

WTF!


21 posted on 07/14/2020 5:55:43 AM PDT by Flick Lives (My work's illegal, but at least it's honest. - Capt. Malcolm Reynolds)
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To: Red Badger

The OJ special will be the Bruno Mali/Kabar limited edition Bronco in white only. The top will flip open like a pez dispenser.


22 posted on 07/14/2020 5:56:13 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: Fred911

I’ll keep my jalopy Willys CJ5.


23 posted on 07/14/2020 5:56:19 AM PDT by wally_bert (Transmission tone, Selma.)
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To: Red Badger

Die hard 4 runner fan says, meh.


24 posted on 07/14/2020 5:58:09 AM PDT by CTyank
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To: Red Badger

Pretty cool looking but I think I like the ultra boxiness of the current Jeeps better.


25 posted on 07/14/2020 5:58:15 AM PDT by Yardstick
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To: Red Badger

Last Ford I had was a 1994 Ford Explorer. Bought it brand new. Transmission gave out at 80k. A friend bought a 2005 Mustang. Trans gave out at 90k. No thanks.

I now have a 2002 Toyota Sequoia with 220k and a 2009 Acura TSX with 205k and both run beautifully. No major repairs ever. The usual tires, brakes, battery, timing belt etc.


26 posted on 07/14/2020 5:58:42 AM PDT by albie
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To: RinaseaofDs

I don’t think we will ever see “less computerization” of cars anytime soon, especially when millennials will be demanding 12” LCD Displays in their cars and more gizmos that break after the 3 year factory warranty.

These cars are going to be super expensive to maintain after year 5 ish, just because all of that electronic crap will fail and finding replacements will be impossible


27 posted on 07/14/2020 5:58:50 AM PDT by Trump.Deplorable
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To: Red Badger

These are one of the reasons I bought some Ford stock.

https://finance.yahoo.com/news/ford-blends-tech-nostalgia-2021-001506448.html


28 posted on 07/14/2020 5:59:44 AM PDT by jdsteel (Americans are Dreamers too!!!)
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To: Yardstick

You mean Fiats......

Jeeps are basically Fiats with a Jeep stamped on them


29 posted on 07/14/2020 5:59:47 AM PDT by Trump.Deplorable
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To: Red Badger
As a long time Jeep brand loyalist, I think the competition will be healthy. I think Ford is facing two uphill climbs (pun intended) in this (re)launch.

First, they will not only be competing with Jeep, but also with a well established, deeply rooted market for after market products and modifications. I doubt more than 10% of Wranglers, Wrangler Unlimiteds or Gladiators on the road are as sold at the dealership without the addition of some aftermarket item(s), suspension modification, etc. that makes the vehicle uniquely the driver's own. Ford fans will have a lot of catching up to do in this area, but hopefully will drive some innovation for us Jeep fanboyz.

Second, I have to imagine the Ford marketing people have done their homework, but we'll see what demographic they play to. I think serious off-roaders will largely stick to Jeep out of brand loyalty and established reputation; certainly there will be some Ford fans who push the competition in this area, but I suspect their numbers will be limited. The soccer moms and mall crawlers who buy Jeeps merely as another SUV do so for "the look" and nothing will compete with a Jeep in this area. The major drawback of the Wrangler and Wrangler unlimited as family SUVs has generally been interior cargo space, and if Ford pushes any advantage here as a selling point, it may draw some of this crowd, but in doing so, risks slighting the reputation as a serious off road capable vehicle.

It will be interesting to watch the rivalry and competition play out.

30 posted on 07/14/2020 6:04:01 AM PDT by Joe 6-pack (Qui me amat, amat et canem meum.)
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To: Flick Lives

Top-end Wranglers easily top $50k.

Top-end Grand Cherokees cross the $60k mark.


31 posted on 07/14/2020 6:04:43 AM PDT by jjotto (Blessed are You LORD, who crushes enemies and subdues the wicked.)
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To: BBQToadRibs
Same here. I’ve only ever had 1 Ford and it was a lemon. I’m not into $30k second chances.

The best vehicle I ever had was a Ford AND the worst vehicle I ever had was a Ford. I had a Ford Escape for 10 years, put over 150,000 hard miles on it and never had one mechanical issue and never did one single thing to it other than oil changes and other regular maintenance. But back in late 1990's I bought a Ford Taurus station wagon, first new car I ever owned. Nothing but problems, spent as much time in the shop as on the road (thankfully under warranty). In three years it blew two head gaskets, the transmission went out, the power steering failed, and alternator died. As soon as my warranty ran out I traded that lemon in as fast as possible.

I currently have a Range Rover, more expensive than the Escape, but it's five years old and hasn't had any issues with it either.

32 posted on 07/14/2020 6:05:30 AM PDT by apillar
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To: Red Badger

Jeep needs a competitor. This looks attractive. Jeep is dated and this looks much more up to date.


33 posted on 07/14/2020 6:05:45 AM PDT by CodeToad (Arm Up! They Have!)
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To: Noumenon

“Will they offer a white, low-speed special edition?”

My Jeep Gladiator actually has a rock crawler speed control feature adjustable in 1 MPH increments.


34 posted on 07/14/2020 6:06:45 AM PDT by CrazyIvan (The Democrat party. A collaboration of Cloward-Piven and Dunning-Kruger.)
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To: Red Badger

The initial Ford Bronco base price in 1966 was $2,194.

That would be $17,361.99 in 2020 dollars.

Knock off $10K in extras, and maybe it will sell as well as the 1960s.

But $30K base price? Too much.


35 posted on 07/14/2020 6:08:02 AM PDT by Alas Babylon! (The prisons do not fill themselves. Get moving, Barr!)
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To: Red Badger

Hey, I think it looks pretty good. I was never a big fan of the Bronco, but I could see why people liked it because they liked the way it looked. I did, too, but... I’m with the person who said, “Bite me once and you’re not going to get a second chance,” or words to that effect. ‘Course, I realize now I was perhaps being a little unfair to Ford buying one of their 10-year-old cars and driving it everywhere I went with the pedal to the medal and speed shifting it all the way right at redline, lol. But, hey, I was 17 and expected a lot out of my cars. I realize now you don’t always get what you want and you don’t always get what you expect, but you definitely get what you deserve!


36 posted on 07/14/2020 6:08:42 AM PDT by LibWhacker
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To: central_va

I SEE WHAT YOU DID THERE..................


37 posted on 07/14/2020 6:09:41 AM PDT by Red Badger (To a liberal, 9-11 was 'illegal fireworks activity'..........................)
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To: Red Badger

If they really wanted high sales, they would have put in a small V8.


38 posted on 07/14/2020 6:10:27 AM PDT by umgud
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To: Alas Babylon!

Half of that 30k is union hush money...................


39 posted on 07/14/2020 6:11:51 AM PDT by Red Badger (To a liberal, 9-11 was 'illegal fireworks activity'..........................)
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To: jjotto
"Top-end Grand Cherokees cross the $60k mark."

The top of the line Jeep Grand Cherokee Trackhawk comes with a 707 HP Hellcat engine, and starts around $88K. It will blow the doors off a Porsche Cayenne that sells for around $40K more than that.

40 posted on 07/14/2020 6:12:35 AM PDT by Joe 6-pack (Qui me amat, amat et canem meum.)
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