Posted on 06/19/2020 5:56:10 PM PDT by Olog-hai
The maker of Eskimo Pies will change the 99-year-old brand name of the ice cream treat, the company said Friday — becoming the latest organization to overhaul the marketing of a product with a racially tinged moniker in recent weeks.
The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company’s head of marketing said in a statement.
“This move is part of a larger review to ensure our company and brands reflect our people values,” the company added.
Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment. …
(Excerpt) Read more at nypost.com ...
The revolution continues...
That’s cold!
How is this derogatory?
This is getting goofier and sillier by the day....
Change it to Diablo Pie....that’s who these obtuse CEOs seem to follow.
I HOPE they change the name to Cow Pies!!
Babylon Bee?
Not even Mao went so far in reinventing language and culture to suit ideology as the PC Left in America. Old school Leftists weren’t quite as petty as today’s.
This is way past the point of Orwellian. Satire is dead.
Wow that’s great. I was always offended they weren’t Inuit pies. But I still won’t buy them, posers.
Lib insanity knows no bounds.
These fricken’ people are totally insane.
Liberalism/progressivism is a mental disease.
I’m sure all of this renaming will do wonders for inner city poverty....
Yeah, and what will vanilla ice cream be called?
What’s an Eskimo?
What the hell? Riots in Nome? Greenland? Ford needs to drop the “Mustang”. I’ve got two real mustangs in the corral out back and they are offended!
Intuit pies doesn’t have the same ring to it.
I wonder if these public school educated nimrods grasp that Eskimo isn’t a race?
Get a grip people.
If their name was “Pedophile Pie” they would have been OK
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