Posted on 04/29/2020 11:57:48 PM PDT by nickcarraway
When it comes to pizza in India, Dominos Pizza is the clear leader.
The restaurant chain found its success in India the same way it won the pizza wars in the United States: delivery and technology.
Dominos entered India in 1995 at a time when the country was just beginning to open up its economy to the rest of the world. India removed subsidies on some items, lowered certain import duties and invited in foreign competition. With globalization came American brands like Coca-Cola, McDonalds, Pizza Hut and Dominos.
Jubilant FoodWorks, Dominos franchisee, said it was the first food service company to launch online and mobile ordering nationally in India. As of January, nearly 30 million people have downloaded its mobile ordering app.
In fiscal 2019, mobile ordering contributed roughly 75% of delivery sales for Dominos in India, according to Jubilant FoodWorks.
By 2019, the pizza market in India had grown to more than $1.5 billion, according to Euromonitor International. But Dominos American rivals, Pizza Hut and Papa Johns, have struggled to challenge Dominos foothold on the subcontinent.
Pizza Hut launched in India in 1996, and since then, the brand has opened 430 stores. Papa Johns only opened 66 stores in India before exiting the country in 2017, according to the companys financial filings.
Dominos has grown to operate more than 1,300 stores across 282 cities in India, and its footprint continues to grow.
Watch the video above to learn more about how Dominos won the pizza war in India.
“Nowadays I find that Hungry Howies is the only decent pizza delivery chain left, always tastes delicious and fresh.”
Yes, we were doing their flavored crust pizza for a year or two. Then suddenly the local franchise is no longer Hungry Howies. But the claim to be the same product? Ordered once and was already noticing price increase, less attention to cleanliness in the store.
So now we’re doing a local chain called Big Apple Pizza which offers a large 2 topping for 10.99. And is very good.
Probably broke into the lucrative Indian wedding catering market.
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