The flip side is that advertising rates on TV may go through the roof over this.
Actually, they will probably lose viewers. One of the things that makes College Basketball great is the enthusiasm of the fans in attendance. E.g. I went down to Duke last year to see UVa play against Duke (and paid dearly for the tickets). I never would have gone if the Duke kids weren't permitted to attend.
ML/NJ
“The flip side is that advertising rates on TV may go through the roof over this.”
If everyone is forced to stay home, what’s there to advertise ?