Jif settles the great debate with a GIF peanut butter jar.

CNN Business ^ | Tuesday, February 25, 2020 | Jordan Valinsky

[Carriage Hill]

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.

The purpose is to "settle the great debate" over how to pronounce the looping image format that has overtaken in the internet, J.M. Smucker Company (SJM), the brand's manufacturer, said in a press release.

Although Jif is obviously pronounced with a "soft G," people often mispronounce the word "GIF," which is short for Graphics Interchange Format. It's said with a "soft G like the peanut butter and not a "hard G." That's according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.

Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY, a GIF search engine, to "put a lid on this decade-long debate": Both GIF and the peanut butter are pronounced "Jif."

[Carriage Hill]

Which to eat? Amazon selling GIF jar for $10.

[I want the USA back]

I couldn’t care less.

[ProtectOurFreedom]

OMG! I’ve been saying it wrong for 20 years.

[Responsibility2nd]

If you do not know how to pronounce three letter words like GIF....

Your First Grade Teacher wants to speak to you.

Idiot.

[teeman8r]

all i hear is covfefe.

[Still Thinking]

If it’s and acronym for “graphic”, the G is obviously hard. The creator is an idiot (phonically, not computer-wise).

[LouieFisk]

Although Jif is obviously pronounced with a “soft G,”
—
Wrong.
https://www.youtube.com/watch?v=6LOT78zhA5w

[Yo-Yo]

What, no JPEG Jelly?

[zipper]

He’s probably the same “scientist” that told us Pluto isn’t a planet.

Fugetaboudit

[nascarnation]

Smoother than a fresh jar of Skippy....

[teeman8r]

and they are wrong... it is gif with a hard g.

the g stands for graphic

a hard g ergo... gif.

[AAABEST]

[lee martell]

That’s cute, whoever thought to compare the two.
Now, I want Jif over some crispy Saltines!

[LouieFisk]

Ah, wait, I got my soft/hard gs mixed up - nevermind,

[bagster]

If it’s and acronym for “graphic”, the G is obviously hard. The creator is an idiot (phonically, not computer-wise).

The correct answer.

[Responsibility2nd]

No you haven’t.

[Responsibility2nd]

which is short for Graphics Interchange Format. It's said with a "soft G like the peanut butter and not a "hard G." That's according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.

Wait a minute. Am I reading this right?

This moron thinks GIF is pronounced like the Peanut Butter?

What an idiot.

[lee martell]

Is that Vanilla Ice breakin’ it down with Hot Chocolate?

[Mr_Moonlight]

If it’s and acronym for “graphic”, the G is obviously hard. The creator is an idiot (phonically, not computer-wise).

Likewise, if the creator is adamant that it's a soft G, then 'graphics' should be pronounced 'Jraphics' ...

[Bloody Sam Roberts]

I prefer Peter Pan.