Posted on 02/16/2020 5:51:04 AM PST by C19fan
The Women’s National Basketball Association and the Women’s National Basketball Players struck an eight-year labor deal that includes boosting the average player salary to six figures, guaranteeing full pay during maternity leave and providing better travel conditions. Cathy Engelbert, the commissioner of the WNBA, was instrumental in negotiating the collective bargaining agreement. A core part of the vision is to help catapult WNBA’s players like Candace Parker and Sue Bird into global superstardom, akin to the way LeBron James and Steph Curry have become household names.
(Excerpt) Read more at sports.yahoo.com ...
Raise salaries and benefits, _then_ figure out how to get people to buy your product.....clever......
(Hint: don’t do this with _your_ business!)
How we laughed!
It’s not a problem to me because I won’t and don’t watch to woke SJW dike stuff.
It isn’t a marketing problem.
Sometimes the Dogs just don’t like the food.
“Raise salaries and benefits, _then_ figure out how to get people to buy your product.....clever......”
The “buy your product” part is not really a factor for them, as the (real) NBA gives them a bunch of money. So the people attending and watching (real) basketball games are helping to pay their way...nice of them to do that, by the way!
No, the WNBA has a product problem. The product they are trying to sell is not worth the price.
JoMa
They have a they problem.
All the “marketing” in the world can’t sell a product that sucks.
They would have to pay people to attend the games if they wanted to fill the seats.
That is a “value” below zero.
In a free market the players would have to pay the league to let them perform!
Snicker...
On average (we’ve lost) over $10 million every year we’ve operated,” NBA Commissioner Adam Silver told the Associated Press in 2018.
When I worked in NYC, a good friend told me the NY WNBA team was upset initially that most of their fans were lesbians. However, they then realized this wasn't a problem and they started catering and playing to that fan base. It supposedly helped them early on, but they never broke out beyond that fan base, in part, because the team wasn't as exciting as the Knicks (even though the Knicks are AWFUL).
I believe most people want the best in life. Women's gymnastics is way better than men's gymnastics, Heart is a better band than REO Speedwagon, and Laura Ingraham is better than Bill O'Reilly. All the marketing in the world won't make inferior, superior.
Is that Larry birds daughter or grand?
I’d be willing to wager that a good high school boys team would wipe the floor playing against a WNBA team.
Spot on!
Perhaps this is an example of an empty pant suit. She was CEO at Deloitte. Reality strikes the political navigation expert. I thought she was smarter than this - At least smart enough to listen to smart people before making major decisions.
Get some tall trannies on the teams. Yeah, that’s the ticket!
Hire only hotties and put this is scant tight uniforms and you’ll be a success—otherwise it’s done.
Certainly a weak college team would beat the “ladies”
After their marketing efforts fail, that’s when the name-calling begins. You men are sexist pigs.
No, it’s called the marketplace. Your players are boring.
Here’s a marketing idea - have them play in bikinis. The men will watch then.
“ Raise salaries and benefits, _then_ figure out how to get people to buy your product.....clever......”
****
Yeh, Don Imus had it right about women’s BB whether college or pro. The WNBA should take guidance from successful women’s sports such as LGPA and tennis. Knock off the gangsta look, tattoos, etc. that would go a long way towards improving ratings, attendance, etc.
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