Exactly. And he calls his business Krispy Kreme Run Minnesota. With KK in the name. And he takes orders online.
https://www.facebook.com/KrispyKremeRunMinnesota
This is illegal and trademark infringement if KK wanted to pursue it which they won’t because of the Twitter mob backlash. They’ll just wait for him to get tired of doing it.
That is trademark infringement. That must be fought. If he did that it is almost as dumb as calling it Krispy Kreme Konfections or KKK for short.
Having said all I have on this so far, I CAN see where KK could demand he change the name of his ‘business’. I can see that much easier than keeping him from re-selling the product.