This ‘number one’ listing only exists, because the morons at apple set their prices too high!!
You don't understand. Apple is overpriced because it wants to attract all the snobs who *want* to overspend on their computers. Apple is to Lexus what Microsoft is to Toyota. The Toyota takes you wherever you want to drive but the Lexus has a few extra gadgets and makes the owner appear to have "made it".
Apple doesn't *want* to be the computer for the masses any more than Rolls Royce wants to be the car for the common man.