Posted on 08/07/2019 7:17:30 AM PDT by bgill
As the first week of August approaches, retailers are focusing their promotions and expanding their offerings to capture the $27.5 billion families are expected to spend on new clothes, electronics, shoes and other supplies for their kids this back-to-school season. And with one in four kids belonging to Hispanic families, the U.S. Hispanic consumer is a critical driver of how families shop and spend. NRFs latest back-to-school shopping survey, conducted by Prosper Insights & Analytics, found that U.S. Hispanic parents are expected to spend $148 more during back-to-school than the average shopper; they also outspend other families on items like clothes and toys during the rest of the year. To help retailers understand who these Hispanic moms and dads are and how they approach shopping for their kids, the NRF research team dug into the latest data on the back-to-school season.
(Excerpt) Read more at nrf.com ...
This year, 2019, the NRF says the average household will spend $696.70, up nearly $12 from last year. The total includes school supplies, electronics and clothing. https://nrf.com/insightsholiday-and-seasonal-trends/back-school
Race based market research. Like moneyball — only worse.
Ex Hillary Clinton campaign staffers wrote this.
Why did they study Hispanics? Does this amount include the government freebies for all the illegals?
I checked our local middle school supply list and found that adding in a decent backpack, the cost comes to $32. That cost could come down if you used supplies left over from years past. It isn’t likely they need new scissors or map pencils and such. Heck, I sent my old 4th grade crayons with our kids many years ago and still have the box.
As for clothing, I could dress the kids in garage sale clothing and they’d still be the nicer dressed. In high school, I let them supplement the garage sale items with clearance mall outfits and still came in <$100.
Learn Spanish, you’re not getting your country back.
“Does this amount include the government freebies for all the illegals?”
You bet your bippy it does.
Companies are always seeking new markets for their products. They don’t care about political ramifications; they’re concerned with their bottom line.
Large corporations in particular have very few national allegiances. They see the whole world as one big market.
So no assimilation. They remain “Hispanic” families. Time was, immigrants came here to become Americans. Now they just come to vote Democrat, collect free benefits, and complain about white people. When is enough enough?
They can spend more because they get more handouts. White people spend less because more of their money is taken through taxes to fund everyone else.
White privilege.
Bingo.
There’s a lot more Hispanic kids this year in the back to school tv commercials. The companies must have read the numbers from last year and this year went after their target audience.
Those $1000 EBT cards they hand out to illegals released from detention showing up in retail stats. Another Obama stimulus!
Here in Los Angeles they don’t have to spend very much they city has so many drives that give away free school supplies.
see local news.
oy vey
Stop classifying people by the language of the country from which their ancestors came.
I typically use the Toyota dealership in my hometown, but coming from the airport, I encountered a problem so stopped at the Orlando Toyota dealership. I could not believe all the Hispanics and the sales people were all speaking Spanish even the Caucasians. I was thinking I was in the country of panama. We have lost the country for sure. Its over. Those who think otherwise are kidding themselves.
Learn Spanish, youre not getting your country back.
Are you advocating we become a bilingual country?
We already are.
Daddy Bush decided that for us a long time ago when he implemented the Bush Plan for North Mexico (aka USA) that was carried forward by the next 3 Presidents (well, two and an usurper)
The market drives it. One year it’s bright colors and short skirts, the next puritan. Advertising dictates availability and it’s up to the consumer to budget and use their dollars wisely purchasing products for reasons other than hype unless they can’t process or don’t use, and oh, I hate these words....common sense.
You don’t buy a wind breaker for a downpour. You don’t buy flimsy skirts for a windstorm. and you shouldn’t buy revealing clothes for a teen aged young lady in a school (professional) atmosphere. Unless you are not interested in the young lady being hit upon and not nose to the grind stone.
So don’t allow the retailers and manufacturers to tell you what to buy so they can mark it up with expectations, buy smart and this article wouldn’t exist. As quoted from Thomas Tusser, “a fool and his money are soon parted.”
rwood
Is this spending by Hispanic families who have been for days, decades or centuries?
The statistic includes all of them. But I suspect the bulk of back-to-school spending is by those here decades or centuries.
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