This year, 2019, the NRF says the average household will spend $696.70, up nearly $12 from last year. The total includes school supplies, electronics and clothing. https://nrf.com/insightsholiday-and-seasonal-trends/back-school
Race based market research. Like moneyball — only worse.
Ex Hillary Clinton campaign staffers wrote this.
Why did they study Hispanics? Does this amount include the government freebies for all the illegals?
I checked our local middle school supply list and found that adding in a decent backpack, the cost comes to $32. That cost could come down if you used supplies left over from years past. It isn’t likely they need new scissors or map pencils and such. Heck, I sent my old 4th grade crayons with our kids many years ago and still have the box.
As for clothing, I could dress the kids in garage sale clothing and they’d still be the nicer dressed. In high school, I let them supplement the garage sale items with clearance mall outfits and still came in <$100.
Learn Spanish, you’re not getting your country back.
Companies are always seeking new markets for their products. They don’t care about political ramifications; they’re concerned with their bottom line.
Large corporations in particular have very few national allegiances. They see the whole world as one big market.
So no assimilation. They remain “Hispanic” families. Time was, immigrants came here to become Americans. Now they just come to vote Democrat, collect free benefits, and complain about white people. When is enough enough?
They can spend more because they get more handouts. White people spend less because more of their money is taken through taxes to fund everyone else.
White privilege.
Here in Los Angeles they don’t have to spend very much they city has so many drives that give away free school supplies.
see local news.
oy vey
Stop classifying people by the language of the country from which their ancestors came.
The market drives it. One year it’s bright colors and short skirts, the next puritan. Advertising dictates availability and it’s up to the consumer to budget and use their dollars wisely purchasing products for reasons other than hype unless they can’t process or don’t use, and oh, I hate these words....common sense.
You don’t buy a wind breaker for a downpour. You don’t buy flimsy skirts for a windstorm. and you shouldn’t buy revealing clothes for a teen aged young lady in a school (professional) atmosphere. Unless you are not interested in the young lady being hit upon and not nose to the grind stone.
So don’t allow the retailers and manufacturers to tell you what to buy so they can mark it up with expectations, buy smart and this article wouldn’t exist. As quoted from Thomas Tusser, “a fool and his money are soon parted.”
rwood
Is this spending by Hispanic families who have been for days, decades or centuries?
I don’t know about Hispanics, but the current TV ads, especially the back-to-school types, are maddening. Some have one token white (some have none), with the remaining actors various shades of brown and black. I’m OK with ALL ethnicities, colors, etc., but at least try to have the makeup proportionate to the overall percentage of the country.
Do whites not shop at JC Penny? Do they not eat at Denny’s? In strings of commercials, it’s the same.