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The Battle for the Last Unconquered Screen—The One in Your Car
WSJ ^ | 6 April 2019 | Tim Higgins

Posted on 04/06/2019 8:58:30 AM PDT by DUMBGRUNT

Auto makers and Silicon Valley are locked in a fight to control the dashboard display...

The current state of play is a confused free-for-all as the two industries circle each other warily. Some car makers are turning over their dashboard operating systems to Alphabet’s Google entirely. Others, including Ford Motor Co. and Daimler AG , wager they can muster the technological chops to compete...

With his wife’s 2016 Mazda CX-5, he can’t figure out how to turn off the radio. “We can turn it down,” he said. “But off is apparently a complex process we haven’t been able to figure out.”

A Mazda spokeswoman said there is no easy way ...

Amazon.com Inc. is in the midst of rolling out its Alexa voice assistant in BMW, Toyota and Volkswagen models, though it’s limited in what it can do...

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Chit/Chat
KEYWORDS: automotive; goog; technology
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To: DUMBGRUNT

Neither of my Toyotas how’s the screen, I have a 4Runner with a locker and a 2.5 inch Australian lift kit. And I have a tundra. Both of them have radios, and 6 disc changers. I’ve looked all through him and I don’t see a screen, when did they start adding that? I don’t want to watch TV in a car


21 posted on 04/06/2019 9:30:56 AM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up. ....)
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To: DUMBGRUNT

I will never own a modern car or truck with any of the new technology. My 20 year old car drives and looks like new. Anything newer than that, I do not want.


22 posted on 04/06/2019 9:31:59 AM PDT by Pilated (.)
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To: DUMBGRUNT

7 cars here, not a one with a screen.


23 posted on 04/06/2019 9:34:22 AM PDT by VTenigma (The Democrat party is the party of the mathematically challenged)
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To: DUMBGRUNT

I can remember when turn on and tuning a car radio was as simple as adjusting two knobs. Now you have to learn to code to operate the car radio all while maintaining control of the car.


24 posted on 04/06/2019 9:35:02 AM PDT by fella ("As it was before Noah so shall it be again,")
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To: Responsibility2nd

the more electronic distractions that you have on a car will ultimately make it less safe.

I do not know what they do today but, long ago it was S-O-P for a race car to mount the analog gauges so the indicator pointed straight up for normal operating.

The oil pressure gauge might be rotated 45 degrees.

At a glance, all is good to go.

My beloved Suburban required a copilot to manage the controls!!!
Worse they were some kind of touch screen, ZERO FEEDBACK (non-haptic).
Ancient Ford pickup I had was much better, a slider for heat, a slider for air volume and a three position switch for the fan.No need to look, ever.


25 posted on 04/06/2019 9:38:49 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: oh8eleven

Need to be a WSJ subscriber in order to read the article

Sometimes there are second sources available, I could not find any.

I attempted to post an exec summary.

And yes I skipped quite a bit.


26 posted on 04/06/2019 9:42:40 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: JimRed

See #20

I swear I’m gonna root that sucker!


27 posted on 04/06/2019 9:45:39 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: oh8eleven

When I got my new Acura years ago I told the salesman I didn’t want ANY of their decals on my car. I’m not buying this car to advertise THEIR business. I said IF it was on there that they will be having MY business advertised on one of their big windows as long as I owned the car. He laughed - and said the only advertisement they use is the removable license tag plate. Fortunately that was all they did and I removed it before I drove off the lot.


28 posted on 04/06/2019 9:51:35 AM PDT by Ektelon
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To: crusher2013

The right to be left alone.

YES!

I did some of my best work(thinking) stuck in traffic, radio, phone off and windows up.
May have been even more productive, if I had Autopilot.

I often rode the train in, not the same, not even close.


29 posted on 04/06/2019 9:51:36 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: DUMBGRUNT

You are so right. At my local Speedway station in Wisconsin they had an ad using Scarlett Johansson to ask us to donate to Feed the Children fund. Scarlett give them some of your vast earnings, do not bother me.


30 posted on 04/06/2019 9:51:37 AM PDT by UB355 (Slower tAraffic keep right)
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To: LostInBayport

What about looking at the road?

And now that I’m getting old my reaction time can be measured on the kitchen clock... the glasses thicker...

All the more important!


31 posted on 04/06/2019 9:55:11 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: antidemoncrat

Our 2017 Toyota Rav 4 manual is 740 pages plus another 366 page manual for the Navigation and Multimedia system.


32 posted on 04/06/2019 9:55:41 AM PDT by UB355 (Slower tAraffic keep right)
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To: antidemoncrat

user manual about 500 pages long.

My wife’s Prius V has a huge manual, but the thing is more computer than anything else, that is somewhat expected.

In some areas, I wish it was a bit deeper.
But the internet has most of the details.


33 posted on 04/06/2019 9:59:29 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: Bob434

There are a number of vehicles with massaging seats, including the F150.


34 posted on 04/06/2019 10:00:07 AM PDT by jjotto (Next week, BOOM!, for sure!)
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To: Rappini

Just like the crapware they put on the phones!

I swear I’m gonna root that sucker!

See# 20


35 posted on 04/06/2019 10:01:01 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: oh8eleven

Many dealers have debadging option, either free or nominal cost.

I know several people with hot rod versions of vehicles that don’t want the AMG or M or S badges, etc, to attract any more attention.


36 posted on 04/06/2019 10:04:36 AM PDT by jjotto (Next week, BOOM!, for sure!)
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To: DUMBGRUNT

My wife is usually a very patient and kind person. Not when it comes with invasive electronic nuances/nuisances in her home, car or ??!

She hated the cars that told us that our seat belts were not fastened. Our sons were very good at disabling that nuisance for her.

She has a 15 year old Lexus with minimal electronic nuances/nuisances. As long as it runs well and can be serviced by our old fashioned service man, she will keep it.

I have the first year Honda Ridge Line and it has even less
electronic nuances/nuisances.

I would like to have some type of simple backing up warning protection. We have idiots driving through parking lots like they are in an INDY 500 race.

What is interesting, even with the bare minimum of electronic nuances/nuisances in both cars, they come with two owner’s manuals. I find it easier and faster to Google what is wrong or what I want to do. (Of course in a parked car with the ignition turned off.)


37 posted on 04/06/2019 10:05:24 AM PDT by Grampa Dave (Medieval diseases can be prevented by a Medieval Wall keeping the sick and dangerous out of America)
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To: jjotto

Those aren’t massaging seats,...those are the worn out shock absorbers.


38 posted on 04/06/2019 10:06:24 AM PDT by Cvengr ( Adversity in life & death is inevitable; Stress is optional through faith in Christ.)
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To: Gay State Conservative

Just bought a 2018 German sedan...so damn complex I’ll never learn how to do 10% of what it’s capable of doing.

Is it an Audi?


39 posted on 04/06/2019 10:07:13 AM PDT by Grampa Dave (Medieval diseases can be prevented by a Medieval Wall keeping the sick and dangerous out of America)
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To: DUMBGRUNT

If it’s gonna be legal to smoke pot every minute of your waking life and if illegals can get drivers’ licenses; I’d be willing to go Europe on this and completely ban it. People are already bad enough drivers and getting stupider by the day.


40 posted on 04/06/2019 10:07:30 AM PDT by Attention Surplus Disorder (Apoplectic is where we want them)
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