Posted on 04/01/2019 1:23:53 PM PDT by BenLurkin
The study, co-authored by Maglio and published in the journal Consciousness and Cognition, looks at an effect called priming, through which exposure to even subtle cues can influence our thoughts and behavior.
“People often encounter coffee-related cues, or think about coffee, without actually ingesting it,” says Maglio, an expert on consumer behavior.
Arousal in psychology refers to how specific areas of the brain get activated into a state of being alert, awake and attentive. It can be triggered by a number of things, including our emotions, neurotransmitters in the brain, or the caffeinated beverages we consume.
In this case, the researchers, including Maglio and Eugene Chan, a former Ph.D. student at Rotman, wanted to explore how simply being exposed to things that remind us of coffee may have an effect on arousal.
They found that participants exposed to coffee-related cues perceived time as shorter and thought in more concrete, precise terms. The image is in the public domain.
Across four separate studies and using a mix of participants from Western and Eastern cultures, they compared coffee- and tea-related cues. They found that participants exposed to coffee-related cues perceived time as shorter and thought in more concrete, precise terms.
(Excerpt) Read more at neurosciencenews.com ...
I have to drink it, watching it doesn’t stimulate my brain sufficiently.
“Caffeine on the mind? Just seeing reminders of coffee can stimulate our brain”
well, that’s certainly cheaper than having to pay for the real thing ...
That applies to other arenas as well...
Some folks would say the same thing about the words ‘Bacon’ or BBQ.
lol
Coffee , Coffee
The whole day through (the whole day through)
Just an old sweet song
Keeps Caffeine on my mind.
...and bacon makes me want...bacon.
My coffee doesn’t like when I stare at it.
All I know is that whenever I see a beer ad,
I want a beer.
What they call “beer” would have them arrested on fraud charges in Europe.
.
I can’t drink it anymore but the odor sure smells great when I’m waiting at the Dunkin Donuts drive through.
Read Herodotus on how Darius got to be king of Persia (by getting his horse to neigh first).
Book 3, chapters 85-87
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