Coca-Cola to Air ‘Diversity and Inclusion’ Super Bowl Ad Before the National Anthem

Breitbart News ^ | January 25, 2019 | Warner Todd Huston

[rightwingintelligentsia]

Coca-Cola is abandoning it’s eleven-year run of airing an ad during the Super Bowl this year, opting instead to run a commercial promoting “unity” as “our nation feels divided” just before the National Anthem.

At up to $5.3 million per sixty-second spot, the soda giant has pulled out of airing an ad during the most expensive TV time of the year, but is not snubbing the game entirely, according to Variety.

Coke-Cola will run an ad focusing on “diversity” in the half hour before kickoff.

According to a statement, Coke celebrated its history of “unity and positivity.”

“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and president of Coke’s sparkling beverages business unit. “This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.”

Coke has plied the “diversity” theme before. Last year, for instance, the company’s ad included images of all races and genders as well as disabled people with a voice-over saying, “We all have different looks and loves likes and dislikes, too. But there’s a Coke for we and us and there’s a Coke for you.” And in 2014, Coke’s ad featured the song “America the Beautiful” being sung in different languages. Some of the singers were Muslims in hijabs and a same-sex couple.

[Joe Boucher]

To hell with our stock holders, let’s take a stand on stoopid social crap.

[Fresh Wind]

"But there’s a Coke for we and us and there’s a Coke for you."

That is obsolete. Now it will be...

"But there's a Coke for ze and xe and em and hir and sie and per and..."

[mowowie]

Oh yea RC Cola

thanks :)

[Tolerance Sucks Rocks]

If it has Aspartame, that’s a no-no for me, as that would make my heart do backflips.

[TBP]

That’s why I drink it — it has no aspartame. It uses sucralose.

[wardaddy]

Race cucks

It’s a plague

[wardaddy]

In that vein Coke board of directors....instructive..

[Empireoftheatom48]

One of the members of my Model Railroad Club is the Mexican Council General, here in El Paso. Really nice fellow he brings cases of Mexican real sugar Coca Cola, for the clubs fridge. The guys like it. I can’t drink it though too much sugar.

[Pelham]

one grenade