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Coca-Cola to Air ‘Diversity and Inclusion’ Super Bowl Ad Before the National Anthem
Breitbart News ^ | January 25, 2019 | Warner Todd Huston

Posted on 01/25/2019 11:43:50 AM PST by rightwingintelligentsia

Coca-Cola is abandoning it’s eleven-year run of airing an ad during the Super Bowl this year, opting instead to run a commercial promoting “unity” as “our nation feels divided” just before the National Anthem.

At up to $5.3 million per sixty-second spot, the soda giant has pulled out of airing an ad during the most expensive TV time of the year, but is not snubbing the game entirely, according to Variety.

Coke-Cola will run an ad focusing on “diversity” in the half hour before kickoff.

According to a statement, Coke celebrated its history of “unity and positivity.”

“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and president of Coke’s sparkling beverages business unit. “This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.”

Coke has plied the “diversity” theme before. Last year, for instance, the company’s ad included images of all races and genders as well as disabled people with a voice-over saying, “We all have different looks and loves likes and dislikes, too. But there’s a Coke for we and us and there’s a Coke for you.” And in 2014, Coke’s ad featured the song “America the Beautiful” being sung in different languages. Some of the singers were Muslims in hijabs and a same-sex couple.

(Excerpt) Read more at breitbart.com ...


TOPICS: Miscellaneous; Society; Sports
KEYWORDS: circus; cocacola; cuckacola; cuckball; diversity; losers; mynfl; myteamrules; nfl; superbowl; thugball
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To: Tolerance Sucks Rocks

Sarah Michelle Gellar returns to her scream-queen roots for Olay Super Bowl ad

https://ew.com/tv/2019/01/23/sarah-michelle-gellar-olay-super-bowl-commercial/

gives me something to sing about.


61 posted on 01/25/2019 1:07:42 PM PST by SMGFan
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To: mowowie

RC Cola


62 posted on 01/25/2019 1:12:08 PM PST by blueplum ( "...this moment is your moment: it belongs to you... " President Donald J. Trump, Jan 20, 2017)
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To: rightwingintelligentsia
But there’s a Coke for we and us ...

I see that diversity includes the grammatically challenged. Maybe they will do the whole ad in pidgin English.

63 posted on 01/25/2019 1:13:09 PM PST by DeFault User
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To: blueplum

Ford has a pretty obnoxious PC radio ad these days, too. The root is deep in corporate America.


64 posted on 01/25/2019 1:14:48 PM PST by lodi90
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To: taxcontrol

I don’t worry about the political views of the people selling me stuff that I like to buy (unless they’re full-on Nazis, communists, Islamist, foul-mouthed twits like Alyssa Milano, and what-not — why I’ve never purchased from Caribou Coffee, for example). However, when they use their ad power, acting, etc. to lecture us on what our own values should be, that’s where it crosses the line.


65 posted on 01/25/2019 1:15:59 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: ProtectOurFreedom

I loved that commercial (I was 4 when it came out). Now that I’m an adult, it still doesn’t bother me. However, Jesus wasn’t in that commercial, and He and God are the only one(s) that could make the entire world sing in perfect harmony, provided that they follow Him.


66 posted on 01/25/2019 1:21:35 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: DeFault User

Or Ebonics: “We B Coke.”


67 posted on 01/25/2019 1:25:34 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: Menehune56

same


68 posted on 01/25/2019 1:26:23 PM PST by mykroar (Congratulations President Trump)
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To: dfwgator

“Drink Scotch, instead.”

I have been drinking my Jack Daniels with club soda and lime instead of Coke. It is more refreshing and none of the crap in it.


69 posted on 01/25/2019 1:29:59 PM PST by EQAndyBuzz ("We The People" have turned into "You, The Subjects.")
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To: rightwingintelligentsia

STFU Coca Cola


70 posted on 01/25/2019 1:30:41 PM PST by TheNext (Participation Award Winner = CoC)
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To: lodi90
I looked at it on YouTube. Liberal garbage but nowhere near as obnoxious as the Gillette ad.
71 posted on 01/25/2019 1:31:47 PM PST by Wallace T.
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To: Tolerance Sucks Rocks

I can’t understand the lyrics to most popular music anyway. So Ebonics makes no difference.

Super Bowls I’ve watched in the past have been on the DVR—that way I can speed through the half time show


72 posted on 01/25/2019 1:34:19 PM PST by DeFault User
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To: rightwingintelligentsia

I don’t give a damn what Coke executives have to say about diversity, or inclusion, or anything else. Just sell your soda pop and refrain from preaching about politics and political correctness.


73 posted on 01/25/2019 1:36:08 PM PST by Will88 (The only people opposing voter ID are those benefiting from voter fraud.)
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To: rightwingintelligentsia

Cola-Cola: DIVERSITY and INCLUSION

Except White Catholic Kids from Covington.

Globalism is National surrender.

Nationalism Wins!
Globalism Loses!


74 posted on 01/25/2019 1:38:02 PM PST by TheNext (Participation Award Winner = CoC)
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To: rightwingintelligentsia

Haven’t bought a coke in decades.


75 posted on 01/25/2019 1:56:11 PM PST by bgill (CDC site, "We don't know how people are infected with Ebola.S)
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To: ProtectOurFreedom

Yup


76 posted on 01/25/2019 1:57:38 PM PST by BenLurkin (The above is not a statement of fact. It is either satire or opinion. Or both.)
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To: mrsmith

Coca-Cola would like to teach your DAUGHTER to sing,
while the Inclusive UK Islamics are gang raping her.


77 posted on 01/25/2019 2:02:49 PM PST by TheNext (Participation Award Winner = CoC)
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To: Tolerance Sucks Rocks

I usually drink Diet Rite.


78 posted on 01/25/2019 2:14:51 PM PST by TBP (Progressives lack compassion and tolerance. Their self-aggrandizement is all that matters.)
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To: rightwingintelligentsia; All

When I was a kid in the 50s, only Mom & Dad and your church told you how to live. You made your own decisions.

Then liberals began preaching and insisting you live they way they say you should live.

Then government got in the game and used the tax code to control how you live.

Then the education establishment decided their mission wasn’t to educate you but to tell you how to live.

Now corporations are all jumping on the bandwagon and telling you how to live.

Is there anybody else left to tell you how to live?


79 posted on 01/25/2019 4:07:00 PM PST by ProtectOurFreedom
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To: rightwingintelligentsia
no Coke... Pepsi!
80 posted on 01/25/2019 4:19:52 PM PST by Chode ( WeÂ’re America, Bitch!)
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