Posted on 01/25/2019 11:43:50 AM PST by rightwingintelligentsia
Coca-Cola is abandoning its eleven-year run of airing an ad during the Super Bowl this year, opting instead to run a commercial promoting unity as our nation feels divided just before the National Anthem.
At up to $5.3 million per sixty-second spot, the soda giant has pulled out of airing an ad during the most expensive TV time of the year, but is not snubbing the game entirely, according to Variety.
Coke-Cola will run an ad focusing on diversity in the half hour before kickoff.
According to a statement, Coke celebrated its history of unity and positivity.
We have a long history of using the countrys biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided, said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and president of Cokes sparkling beverages business unit. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that together is beautiful.
Coke has plied the diversity theme before. Last year, for instance, the companys ad included images of all races and genders as well as disabled people with a voice-over saying, We all have different looks and loves likes and dislikes, too. But theres a Coke for we and us and theres a Coke for you. And in 2014, Cokes ad featured the song America the Beautiful being sung in different languages. Some of the singers were Muslims in hijabs and a same-sex couple.
(Excerpt) Read more at breitbart.com ...
Sarah Michelle Gellar returns to her scream-queen roots for Olay Super Bowl ad
https://ew.com/tv/2019/01/23/sarah-michelle-gellar-olay-super-bowl-commercial/
gives me something to sing about.
RC Cola
I see that diversity includes the grammatically challenged. Maybe they will do the whole ad in pidgin English.
Ford has a pretty obnoxious PC radio ad these days, too. The root is deep in corporate America.
I don’t worry about the political views of the people selling me stuff that I like to buy (unless they’re full-on Nazis, communists, Islamist, foul-mouthed twits like Alyssa Milano, and what-not — why I’ve never purchased from Caribou Coffee, for example). However, when they use their ad power, acting, etc. to lecture us on what our own values should be, that’s where it crosses the line.
I loved that commercial (I was 4 when it came out). Now that I’m an adult, it still doesn’t bother me. However, Jesus wasn’t in that commercial, and He and God are the only one(s) that could make the entire world sing in perfect harmony, provided that they follow Him.
Or Ebonics: “We B Coke.”
same
“Drink Scotch, instead.”
I have been drinking my Jack Daniels with club soda and lime instead of Coke. It is more refreshing and none of the crap in it.
STFU Coca Cola
I can’t understand the lyrics to most popular music anyway. So Ebonics makes no difference.
Super Bowls I’ve watched in the past have been on the DVR—that way I can speed through the half time show
I don’t give a damn what Coke executives have to say about diversity, or inclusion, or anything else. Just sell your soda pop and refrain from preaching about politics and political correctness.
Cola-Cola: DIVERSITY and INCLUSION
Except White Catholic Kids from Covington.
Globalism is National surrender.
Nationalism Wins!
Globalism Loses!
Haven’t bought a coke in decades.
Yup
Coca-Cola would like to teach your DAUGHTER to sing,
while the Inclusive UK Islamics are gang raping her.
I usually drink Diet Rite.
When I was a kid in the 50s, only Mom & Dad and your church told you how to live. You made your own decisions.
Then liberals began preaching and insisting you live they way they say you should live.
Then government got in the game and used the tax code to control how you live.
Then the education establishment decided their mission wasn’t to educate you but to tell you how to live.
Now corporations are all jumping on the bandwagon and telling you how to live.
Is there anybody else left to tell you how to live?
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