Netflix became a household name. They are big enough to elbow themselves into a better seat at the table.
Monopoly power is the real evil that must be regulated. Apple and Google are monopolies,
Actually, as someone who has run software distribution firms for decades, I have ZERO problem with Apple or Google taking 30% of the gross, and handling all the infrastructure....
I have taken care of all those tasks, personally when I selling software, letting them keep 30% is no problem for me... However I don’t do subscriptions in my apps. And even if I did, I probably wouldn’t mind the 15% rate, and the 30% rate first year, probably would be okay with.
But Netflix isn’t BUILDING its brand or its identity or its user base due to anything APPLE or GOOGLE is doing, they are self sustaining, and marketing, etc etc.. people don’t “discover” Netflix because of Apple or Google... So I understand them saying screw it, we’ll handle the subscription and infrastructure ourselves, we already are doing it for our web site, and countless other devices... why should we let Google or Apple take 30-15% of our revenue for doing something we already do ourselves.