Actually, as someone who has run software distribution firms for decades, I have ZERO problem with Apple or Google taking 30% of the gross, and handling all the infrastructure....
I have taken care of all those tasks, personally when I selling software, letting them keep 30% is no problem for me... However I don’t do subscriptions in my apps. And even if I did, I probably wouldn’t mind the 15% rate, and the 30% rate first year, probably would be okay with.
But Netflix isn’t BUILDING its brand or its identity or its user base due to anything APPLE or GOOGLE is doing, they are self sustaining, and marketing, etc etc.. people don’t “discover” Netflix because of Apple or Google... So I understand them saying screw it, we’ll handle the subscription and infrastructure ourselves, we already are doing it for our web site, and countless other devices... why should we let Google or Apple take 30-15% of our revenue for doing something we already do ourselves.
I sell my own market research reports and services — and I also wouldn’t mind a distributor willing to sell to their audience at a 50% commission.
In truth, most successful small businesses are quasi-monopolies where you have created an “unfair” advantage.
But the digital giants are different. No company should rule over 90% of search results.