Seems to me I read about a perfume outfit test-marketing that scent a couple years ago. The idea was that a woman who smelled like a new car would attract a certain kind of car-loving guy, and he wouldn't know exactly why but he desired her like crazy.
Might have been satire, though.
I believe satire provides some good marketing ideas.
When you look at some of the fad ideas that have been successful over the years, you could imagine somebody at the brainstorming session laughing out loud about some idea proposed as a goof and asking, “Will this get the natives to drop their shekels (or cowrie beads, or whatever)?”
That’s especially true in these days of social networking and internet marketing.
Perfumes aren’t meant to attract a man. They’re meant to make a woman feel good. If perfumes were meant to attract a man they’d smell like pizza, steak, and garage.