No break for Swiss giant Nestle in Kit Kat trademark war

TheLocal.ch ^ | 26 July 2018 08:57 CEST+02:00 | AFP

[Olog-hai]

The European Union’s top court on Wednesday July 25th ordered the EU’s intellectual property office to “reconsider” Kit Kat’s bloc-wide trademark, prolonging Nestle’s decade-long battle to claim exclusive rights over the chocolate bar’s distinctive shape.

Nestle has been locked in a blockbuster legal war with US rival Mondelez, maker of Cadbury chocolate, over the four-fingered wafer biscuit which was first sold in 1935.

In a closely watched case, the European Court of Justice said the EU’s intellectual property office must go back to the drawing board and revisit its 2006 to decision to grant Kit Kat an EU trademark based on its shape.

But in a break for Nestle, the Luxembourg-based ECJ did not cancel the trademark outright, as suggested by the court’s top adviser in April, with the EU intellectual property office now tasked to revisit the basis for awarding the trademark. …

[T-Bone Texan]

Jap Mayo? Probably made with dolphin bile and ambergris.

We are old enough to remember ambergris.

[HonkyTonkMan]

Well play Lar

[miss marmelstein]

It’s now a foodie thing. I haven’t heard of ambergris since Moby Dick!

[who_would_fardels_bear]

The big question is whether it is KitKat or Kit-Kat.

Which Mandela Universe do you live in?

[Gamecock]

I do find it classy to eat my chocolate with a fork and knife tho.

[Mastador1]

They should ask Apple’s legal team for pointers.