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Ya know years back when I retired, I took a side job with Enterprise-Rent-A-Car. I had no idea what Hallmark TV was, nor, did I care. But...when Hallmark was taken off the air, the gals that worked at ERAC went absolutely wild with anger and they let the parties that removed Hallmark know their feelings.

As such, in short order, Hallmark was back on screen. I took time out to view the Hallmark Christmas fare, watching “The Christmas Card” & I loved it. Since then, the wife and I are big Hallmark fans. I am sure some people like it and some people don’t...but, Hallmark is making a ton of money in the movie business. That’s good enough for me.

I've never spent much time watching the Hallmark movies of any kind. My daughter says she loves them, and I am delighted to see Hallmark start their 'round the clock marathon of Christmas movies every fall, usually promptly at midnight on Halloween - to me it's the first solid benchmark on the way to the holiday season and everything great that promises....
I'm not so happy though that Hallmark has joined the "Christmas in July" frenzy that QVC seemed to get started a few years ago to begin selling plastic Christmas trees and fancy candles during some of the hottest days of the summer. It seems like crass commercialism, and more objectionable it holds out false promise that the Christmas season is nearly here - once the movie's over you're faced with the sad prospect that you've still got months to go before the good times are really here - downer......