Posted on 06/11/2018 7:11:27 AM PDT by EdnaMode
Are they serious that they would change all their signage of a 60 yar old brand?
If so this will not go well for them.
Just a stupid idea by someone.
Can I get a New Coke with that?
IHOP is not the problem.
The problem is Waffle House.
Its Aweful House
I recall asking a Pannekoeken Restaurant manager about what other “Dutch” food they might have. This drew a blank stare.
I suggested driving down to Pella, Iowa and visiting one or two of the restaurants in this Dutch city...
More blank stares...
Mmmmm chili burgers...
I think that the mgmt is trying to get ahead of the wave of low-carb dieting by people. They would rather be identified as a burger (protein) joint than a carbohydrate-rich restaurant.
Bingo
Marketing 101 - You screw with an established, well-known brand at your own peril.
Years ago, wife and I stopped at Waffle House near St. Louis for breakfast.
The watress took our order and walked to the kitchen and shouted out, :Flip it, dip it, nip it, and clip it.”
Hanging is too good for him!!
This is stupid on so many counts.
Don’t squander brand recognition. Rebranding that throws that out ruins it.
You’re known for pancakes. Most of what you do should be
related to pancakes. If people want pancakes, they go to you. If they want burgers, they go to a burger place - it is better.
Don’t ruin your search engine optimization’ Don’t confuse Google maps with “show me the closest IHOP” and it says there isn’t one ... and even if they return to the regular “pancakes”, the databases will be screw up for years. Now travelers will have more leads to Waffle House when they want pancakes or similar breakfast foods at any time.
International House of Blah.
I take you’ve seen the Jim Gaffigan act about Awful house. “It’s 2am, you’ve been drinking, what’s one more bad decision.” “It’s like someone opened a restaurant in a gas station bathroom.”
What next, McDonalds will start selling hamburgers?
In and Out
That’s what a PANCAKE’s all about.
Doesn’t work...
Good moveby IHOP. They were as ad as Dennys and aplace only the impoverished should go. Dennys and IHOP seve inedible food a homeless erson would reject. IHOP. Coffee was among theworst in the business.
We will see how their burgers are. They have a chance to serve good burgers, but if they areas ad as eirbold food, then I would rather eat MacDonalds and I would NEVER eat MacDonalds. In andOut crushes MacDonalds at that price point.
Marketing 101 - You screw with an established, well-known brand at your own peril.
Conquistador Coffee
https://www.youtube.com/watch?v=tS0PPSymfK0
They aren't dropping pancakes.
I know... but the marketing geniuses who thought of IHOb are going to pee their pants at the number of people who think the same thing (”What- no more pancakes??”)
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