Lowes isn’t getting its return on advertising investment any more.
Correctamundo!
In my past life, I was Marketing Communications Director for an automotive parts supplier (that you’ve heard of) and we sponsored an IndyCar team for several years.
It was a title sponsorship. And we did a lot of hospitality and promotional activities around it. But after a while, customers got tired of it. Been there, done that.
We then took over the Grand Prix of Detroit sponsorship as title sponsor. And we did that for three years. Again, it kind of ran its course.
I am actually surprised that Lowe’s stuck it out for as long as they did!