I think Trump is counting on unconventional means to inform us. The fact that you and friends discussed is part of that. The more we talk, and especially when we talk with the uninformed, the better the word gets out.
Word of mouth
Twitter
QAnon
These are some of the tools Trump is using.
I also think he cleverly forces the media to talk about things by creating controversy and by sneaking in little tidbits that seem unrelated but aren’t.
MAGA!
Covfefe...;)