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Some books aren’t meant to be sold
sfchronicle.com ^
| November 20, 2017
| Nick Hoppe
Posted on 11/21/2017 2:40:53 AM PST by Berlin_Freeper
I’ve been doing this column thing for a while now, and it may be time to accept one of those offers from publishers who are eager to compile the columns into a best-selling book. And I might, as soon as the first offer rolls in.
Maybe they’re hesitant because they looked into the history of my first book, “Kids, Dogs and Other Pests,” which was released worldwide about seven years ago. It also happened to be a collection of columns that I had posted online for family and friends.
I remember when I checked with my publisher after the first week and she announced that we stood at No.1,550,295 on Amazon’s best-seller list.
“Is that good?” I innocently asked.
“We should move up the ladder fast,” she replied. “As soon as we sell a second copy.”
She didn’t seem all that excited that we had actually sold one copy. But neither was I, considering I was the one who bought it.
All I could think about was my father’s line, when someone asked him about the dismal sales of the many books he published over his career as an author. “Some people collect rare books,” he would say. “I write them.”
But he did sell more than one, so he was way ahead of me. Clearly, my publisher had dropped the ball. Where was the publicity? Where were the book tours? Where was the invitation to appear on the “Today” show?
“None of that came with the $800 self-publishing package we bought,” I remember my twentysomething daughter/publisher saying at the time. “The only thing we got was placement on Amazon.com.”
“WE NEED A PUBLICIST!” I demanded, giving her my best artist tantrum, which wasn’t much. “I’m drowning in inconsequence!”
So my publisher called my niece, who worked in marketing, and she sent out a press release. It was very well done, and I was delighted about all the nice things she said about me. However, I don’t know where she sent it, because sales remained at one.
My niece also wrote a nice review of the book on Amazon.com. Then my publisher’s boyfriend at the time wrote a review as well. Both of them gave the book the highest rating, 5 stars. And that’s without reading it, since I know they didn’t BUY IT because sales were still at one.
However, I upped my rating of my daughter’s boyfriend from 3 to 3½ stars, thanks to his efforts. If he had actually bought the book, I would have given him a 4.
“What are we going to do?” I asked. “I need to at least double sales in the next week.”
“How about Grandma?” asked my publisher. “I’m sure she’d buy one.”
My eyes lit up. My mother, who was alive and well when my book was published, would definitely come through for me. Unfortunately, she didn’t have Internet access. But she did have cash.
I had to buy her lunch, which cost me $30, but she forked over the $9.95 for the book, and I placed the order for her. Bingo. Sales doubled overnight.
I was on my way to the best-seller list. I just needed a few more outlets. A friend offered to throw a book party for me, where I sign copies for invited guests, but that sounded kind of desperate. I had already sold two copies — I didn’t need that much help.
Besides, I had my ace in the hole. In my real life, I happen to own a bunch of retail stores, which sell a variety of merchandise, including (heh, heh, heh) books.
“Order hundreds,” I instructed my publisher, who also happened to be in charge of purchasing for our stores. “Sales of my book could be just the ticket that will put us over the top for the year.”
My publisher rolled her eyes. “Do you really think they’ll sell in the stores?” she asked.
“Of course not,” I answered. “I’m out to increase sales in our retail stores — that’s my real job.”
“So how are you going to do that?” asked my publisher.
“It’s brilliant,” I replied. “We’ll place the books near the checkout counter, and we’ll do a promotion where if you make a $10 purchase in the store, you get a free copy of my book.”
My publisher looked skeptical, but I hadn’t yet told her the kicker. “And if you make a $20 purchase,” I added, “you don’t have to take it.”
Yep, brilliant.
TOPICS: Books/Literature; Humor
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My official count was 914 but I subtracted one book that I finished reading and found more books in the cloud that I downloaded to my Kindle Oasis, so the new count is 941. :)
Same numerals, different order.
To: Berlin_Freeper
I promised my daughter last year that she could have a puppy when we get back from summer vacation. Then I told her Christmas because it takes a little bit of time to organize. In Germany, pet shops are not allowed to sell dogs. So it's not easy to get a dog. That's probably a good thing because they don't put down dogs here. If need be the animal will live its full life in a shelter. We visited a shelter but they had very few small dogs.
I finally found a black Toy Poodle online, four weeks old. We were also considering getting a Shih Tzu but they grow up to have long hair. Good for them and people that like that but not for us in the final decision (though a Toy Poodle does need to have its hair cut). Then my wife told me that night that our daughter saw a black dog and said that black dogs are so cute. That made it final as far as I was concerned. The next day my wife called the breeder and we have the Toy Poodle on reserve until she is over 8 weeks old in the second week of January, when we can pick her up, with all the papers. Or I think the papers will actually get mailed to us (either way that's a small detail).
I try to keep the whole thing a surprise as much as possible but my daughter has been promised and is expecting a puppy.
This morning I asked my daughter if she gets a black puppy what would she name it and she replied straight off: "Luna". Which I like. Easy to say, sounds nice, is mysterious, mischievous, and fits the dog because of the black night theme. I told her that's a fanatic name but quickly added that she could change her mind. But realistically speaking this is probably the dog's name and that is fine. :)
Luna has the same reference (moon) in German and English so that is nice too.
Luna (goddess) - Wikipedia
Luna
To: Berlin_Freeper
I asked my wife where our daughter got Luna from and she said from a game app she is playing.
I was like: Ahh. Very good name though.
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