Posted on 12/19/2016 10:48:40 PM PST by Morgana
FULL TITLE: Millennials blamed for the falling sales of fabric softener... because 'they don't know what it is for'
Millennials are being blamed for falling sales of fabric softener because 'they don't know what it is for.'
Sales of the product have been falling for past ten years and Procter & Gamble believes the next generation is to blame.
The consumer goods giant, which produces Downy and Gain fabric softener, says it saw sales of its own products decrease by 26 per cent.
Shailesh Jejurikar, Procter & Gamble's head of global fabric care, told the Washington Post that most millennials 'don't know what the product is for.'
Millennials are also more likely to be concerned about the environment than other generations and may be choosing to avoid fabric softener over concerns that the chemicals in them could be harmful to humans and marine life.
(Excerpt) Read more at dailymail.co.uk ...
They always try to over-hype a product to make it "necessary" and when folks don't buy it, it's because they are "ignorant".
More and more the fabric softener is put in with the laundry soap. As the perfumes in the crap went stronger I find myself looking for ones with no scents. Half the stuff doesn’t work as well as it use to either. Socks cling to things they didn’t before. Laundry soaps minus the phosphates don’t clean as well either. Cost is the other factor it is way to expensive for what you get, especially being made in CHINA.
Yep, blaming the customer always works when marketers can’t make the case for what they’re trying to sell, lol.
I will occasionally use a dryer sheet for static in the winter. When my rinse cycle is done I don’t want anything extra on them - just clean cloth. I use the unscented detergent and usually do a second rinse on them. I haven’t bought any liquid softener since maybe the early 90s.
I don’t use the stuff either. No sense paying to pour grease and scents into your clothes. The stuff coats your dryer too.
Agree. Been washing my own clothes for 40 years and have never once used Fabric Softener. I used to work for Procter and Gamble. Great company, but a bunch of their products are completely unnecessary
Oh my gosh. I am ready to go and wash clothes by rock in the creek like the old day. My family uses fabric softener and dryer sheets as well as Downy’s Unstoppables. You are literally questioning the families laundry process. I do the laundry as much as my wife.....ok she may do a bit more then I do but not much.
Wallpaper? Good grief is it 1982? lol. Seriously I haven’t seen wallpaper in twenty years and that includes going to older people’s home. Wallpaper seems to have disappeared.
Conservatives richly love hating young people and we end up losing them to stupid liberal ideas.
we lose them for at least 20 years probably 30. This represents a missed opportunity.
stop hating young people; embrace them.
We need to seduce the idiots and convert them and stuff like this doesn’t help.
Another useless, expensive product I’ve seen at the store, those scent pellets you add to the laundry to make your clothes smell.
We have one of those. It has an agitator but uses so little water the soap doesn’t even get wet. There’s no way to override the stupidity.
But, my wife found a way. If she lets it run for the five minute fill cycle, then lifts the lid, it fills up some more.
We rigged a line from the washer top door through the floor in my sons bedroom. She sets a five minute timer. When it dings, she grabs the line, pulls it up to open the door, drops it and the washer fills again.
Then, she takes a moment to call down a curse on the EPA and the stupid nanny state and proceeds with her day.
It’s bad. There are really good clean detergents and use the hottest water your clothes can handle. I learned this in Europe where you weren’t allowed to buy bleach or some of the worst chemicals. Yeah, I don’t like the lack of freedom there, but for your own health it may be a choice to make.
A washing machine that can get really hot (hotter than your water supply) on its Sanitary cycle will get out most stains and a stain remover just on the stain that it didn’t get out will do the rest. A milder detergent, a safe softener like Ecover.Then NOTHING in the dryer, just the clothes. That nasty stuff in the dryer sheets is too toxic.
http://www.naturallivingideas.com/dryer-sheets-dangers/
Did they have a side job running the GOP? Are Mitch McConnell and Paul Ryan on the Downy Board of Directors?
Why are you anti-dryer sheets?
Thank you. I really didn’t have any idea of any of this. You know I think we are creatures of habit and what our parents did we typically do. So there you go. I was very ignorant of all this. Thank you for educating me on these issues because if I am doing something to harm my family that sucks. Of course my oldest is 18 so he’s screwed....lol. But the other 3 I still can save from toxins.
If demand is down 26% in a decade you sure as hell can’t tell by the price.
Every sort of laundry supply has gotten pretty expensive, it still surprises me to see a standard bottle of Tide pushing $8.00, and that’s in a dollar store.
Tide has become one of the most often-stolen items in retail. Apparently it is highly valued in the ‘hood. Not sure why. Perhaps it can be used to make meth or something?
Unless you have water quality problems, fabric softener is not necessary.
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