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Millennials blamed for the falling sales of fabric softener... because 'they don't know what......
dailymail.uk ^ | December 19, 2016 | Dailymail.com Reporter

Posted on 12/19/2016 10:48:40 PM PST by Morgana

FULL TITLE: Millennials blamed for the falling sales of fabric softener... because 'they don't know what it is for'

Millennials are being blamed for falling sales of fabric softener because 'they don't know what it is for.'

Sales of the product have been falling for past ten years and Procter & Gamble believes the next generation is to blame.

The consumer goods giant, which produces Downy and Gain fabric softener, says it saw sales of its own products decrease by 26 per cent.

Shailesh Jejurikar, Procter & Gamble's head of global fabric care, told the Washington Post that most millennials 'don't know what the product is for.'

Millennials are also more likely to be concerned about the environment than other generations and may be choosing to avoid fabric softener over concerns that the chemicals in them could be harmful to humans and marine life.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: care; clothes; fabricsoftener; garments; millennials; sartorial; snowflakes
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To: luckystarmom
We use it for some items (T-Shirts and jeans, but not for towels (they dry better when a little on the "scratchy" side).

They always try to over-hype a product to make it "necessary" and when folks don't buy it, it's because they are "ignorant".

61 posted on 12/20/2016 4:14:24 AM PST by trebb (Where in the the hell has my country gone?)
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To: Morgana

More and more the fabric softener is put in with the laundry soap. As the perfumes in the crap went stronger I find myself looking for ones with no scents. Half the stuff doesn’t work as well as it use to either. Socks cling to things they didn’t before. Laundry soaps minus the phosphates don’t clean as well either. Cost is the other factor it is way to expensive for what you get, especially being made in CHINA.


62 posted on 12/20/2016 4:14:35 AM PST by GailA (Ret. SCPO wife: Merry CHRISTmas, Happy Birthday JESUS CHRIST, suck it up buttercup you lost)
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To: Morgana

Yep, blaming the customer always works when marketers can’t make the case for what they’re trying to sell, lol.


63 posted on 12/20/2016 4:16:26 AM PST by RegulatorCountry
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To: Morgana

I will occasionally use a dryer sheet for static in the winter. When my rinse cycle is done I don’t want anything extra on them - just clean cloth. I use the unscented detergent and usually do a second rinse on them. I haven’t bought any liquid softener since maybe the early 90s.


64 posted on 12/20/2016 5:07:47 AM PST by KarlInOhio (" T'was the witch of November come stealin' " And who could the stealing Witch of November be? Hmm?)
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To: luckystarmom

I don’t use the stuff either. No sense paying to pour grease and scents into your clothes. The stuff coats your dryer too.


65 posted on 12/20/2016 5:13:58 AM PST by finnsheep
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To: luckystarmom

Agree. Been washing my own clothes for 40 years and have never once used Fabric Softener. I used to work for Procter and Gamble. Great company, but a bunch of their products are completely unnecessary


66 posted on 12/20/2016 5:20:36 AM PST by strider44
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To: Yaelle

Oh my gosh. I am ready to go and wash clothes by rock in the creek like the old day. My family uses fabric softener and dryer sheets as well as Downy’s Unstoppables. You are literally questioning the families laundry process. I do the laundry as much as my wife.....ok she may do a bit more then I do but not much.


67 posted on 12/20/2016 5:22:09 AM PST by napscoordinator (Trump/Hunter, jr for President/Vice President 2016)
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To: KingLudd

Wallpaper? Good grief is it 1982? lol. Seriously I haven’t seen wallpaper in twenty years and that includes going to older people’s home. Wallpaper seems to have disappeared.


68 posted on 12/20/2016 5:31:08 AM PST by napscoordinator (Trump/Hunter, jr for President/Vice President 2016)
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To: Morgana

Conservatives richly love hating young people and we end up losing them to stupid liberal ideas.

we lose them for at least 20 years probably 30. This represents a missed opportunity.

stop hating young people; embrace them.

We need to seduce the idiots and convert them and stuff like this doesn’t help.


69 posted on 12/20/2016 5:31:27 AM PST by gaijin
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To: Morgana

Another useless, expensive product I’ve seen at the store, those scent pellets you add to the laundry to make your clothes smell.


70 posted on 12/20/2016 5:33:14 AM PST by ViLaLuz (2 Chronicles 7:14)
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To: zeestephen

We have one of those. It has an agitator but uses so little water the soap doesn’t even get wet. There’s no way to override the stupidity.

But, my wife found a way. If she lets it run for the five minute fill cycle, then lifts the lid, it fills up some more.

We rigged a line from the washer top door through the floor in my sons bedroom. She sets a five minute timer. When it dings, she grabs the line, pulls it up to open the door, drops it and the washer fills again.

Then, she takes a moment to call down a curse on the EPA and the stupid nanny state and proceeds with her day.


71 posted on 12/20/2016 5:45:06 AM PST by cyclotic (Democrats haven't been this mad since we freed their slaves)
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To: napscoordinator

It’s bad. There are really good clean detergents and use the hottest water your clothes can handle. I learned this in Europe where you weren’t allowed to buy bleach or some of the worst chemicals. Yeah, I don’t like the lack of freedom there, but for your own health it may be a choice to make.

A washing machine that can get really hot (hotter than your water supply) on its Sanitary cycle will get out most stains and a stain remover just on the stain that it didn’t get out will do the rest. A milder detergent, a safe softener like Ecover.Then NOTHING in the dryer, just the clothes. That nasty stuff in the dryer sheets is too toxic.

http://www.naturallivingideas.com/dryer-sheets-dangers/


72 posted on 12/20/2016 5:52:46 AM PST by Yaelle
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To: kingu
This, my friends, is a study in how to trash a brand. People who thought they were smarter than what their customers told them.

Did they have a side job running the GOP? Are Mitch McConnell and Paul Ryan on the Downy Board of Directors?

73 posted on 12/20/2016 5:55:30 AM PST by COBOL2Java (1 Tim 2:1-3)
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To: Yaelle

Why are you anti-dryer sheets?


74 posted on 12/20/2016 6:21:21 AM PST by T-Bone Texan (Normal people do not play dominoes on pizza.)
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To: Yaelle

Thank you. I really didn’t have any idea of any of this. You know I think we are creatures of habit and what our parents did we typically do. So there you go. I was very ignorant of all this. Thank you for educating me on these issues because if I am doing something to harm my family that sucks. Of course my oldest is 18 so he’s screwed....lol. But the other 3 I still can save from toxins.


75 posted on 12/20/2016 6:31:20 AM PST by napscoordinator (Trump/Hunter, jr for President/Vice President 2016)
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To: Morgana

If demand is down 26% in a decade you sure as hell can’t tell by the price.


76 posted on 12/20/2016 6:50:28 AM PST by Buckeye McFrog
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To: trebb
Next to go down the tubes - bath soap...

The ultimate dream of '60's Hippies finally coming true!


77 posted on 12/20/2016 6:52:23 AM PST by Buckeye McFrog
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To: Buckeye McFrog

Every sort of laundry supply has gotten pretty expensive, it still surprises me to see a standard bottle of Tide pushing $8.00, and that’s in a dollar store.


78 posted on 12/20/2016 6:52:37 AM PST by RegulatorCountry
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To: RegulatorCountry

Tide has become one of the most often-stolen items in retail. Apparently it is highly valued in the ‘hood. Not sure why. Perhaps it can be used to make meth or something?


79 posted on 12/20/2016 7:08:40 AM PST by Buckeye McFrog
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To: Morgana

Unless you have water quality problems, fabric softener is not necessary.


80 posted on 12/20/2016 7:45:58 AM PST by Haiku Guy
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