You're right. It is very nice and very slick. Cool in fact. Too bad they had to copy Apple in the look of their webpage for it. I would think they would have gone for something less derivative on their website and not tried to be so similar in look. That is not cool.
I think it is very good they did not copy Apple on their wireless keyboard. They kept the full ten key numeric pad. I wish Apple had not decided to go with a truncated wireless keyboard as a default design. Microsoft's design is far better. I wonder if they will be selling the keyboard separately from this model computer? I would buy some for my office.
The 28" screen is 4500 pixel horizontal and 3000 vertical (192 DPI), but that's less than the 5K 27" iMac's 5120 X 2880 pixel display (218 DPI) . 13.5 million pixels v. 14.75 million. Of course the iMac screen is not a touch screen.
But it neither surprises nor shocks me.
They know their prospective customers -- designers and artists who traditionally have preferred Apple's offerings, the iMac in particular. I would not be surprised to learn that they figured out that people who traditionally read about and buy things from Apple's site are used to how it looks, and are comfortable with that look, and less comfortable with things that smack of Microsoft and Windows. The Apple site's look is, after all, wonderfully designed for those sorts of people to feel at home in.
So Microsoft mimicked it. No surprise there. They learned what works.
After all, the MS Marketing folks are STILL smarting from this one, where they got it wrong (yeah, I know it's a parody):