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FYI - the listed talk time and Internet use listed on the Apple image are within 10% of the actual measured time from Watch? Which should lend credence to their results...
I carry my iPhone 5c around with me constantly, and use it throughout the day and evening for calls and texts, checking weather, and occasional FReeping.
I have chargers at home, work, and in my car. When I'm not using the phone for more than a few minutes, I put it on a charger. My battery never gets below about 60%.
If I had a phone with, say, twice the "battery life", it wouldn't get below 80%. THAT's NO NET EFFECT, NO BENEFIT TO ME.
Why in heavens name would I ever let the battery run flat dead??? What are these people doing, talking non-stop, in an environment where they have no access to a charger for 10 hours at a time? Have they no work, no school, no car, no life?
Okay then. Except for the few people whose jobs demand they be on the phone constantly -AND- no access to a charger (that's less than 10% of the user base, I'd guess), it should be a no-brainer.
I think this whole battery life "issue" is crap. It's completely avoidable for 90% of the users.
LESSON: If you never have to turn your amp up past '9', it doesn't matter whether the top end is '10' or '11'.
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