Near I can tell, it’s like a personal headsup display that tells you what you’re looking at.
Hopefully one of our FReeper tech guys will chime in.
I think you may be more likely to see Augmented Reality in conjunction with a heads up display with Apple CarPlay, where linked with GPS, the Turn-by-Turn directions would appear on the windshield, along with information on businesses and attractions coming up ahead, such as the type of services available, food types available, relative costs, ratings, etc. in a graphic mode, but not too distracting. It could become much more effective with a self-driving car. Where a passenger could ask for information on what restaurants are coming up ahead in the next block, etc.
Let's hope it wouldn't be used for spotting and running over Pokeman Go characters! Some drivers might not be able to tell the difference between a character and a pedestrian or bicyclist. Oops. Sorry about that.
It’s like Google Glass or Microsoft Hololens or Doppler Labs Here.
You can overlay information on the real world, in real time. You can have map information pop up, appear to be in the real world, but it’s projected on a screen in front of your eye (or, ultimately, directly on your retina).
The Doppler Labs Here product changes the way you hear (volume, EQ, effects, overlays) in real-time as well. You can turn the world down, cut out crying babies, and add a navigation or informational overlay on the sound of the world.
Imagine shopping for a specific item at a mall. As you pass a store, your AR glasses highlight that store as having the item in stock. Here tells you about the product and also mentions there is a competing product that has higher ratings.
Or you go to a museum and you are interested in Gothic art only. Your glasses/display adds indicators to show which pieces are Gothic, and when you stop in front of one, the location services on your phone are used to determine which piece you’re staring at - and then you start to hear information about that piece whispered in your ear.