Posted on 09/14/2016 5:25:57 PM PDT by BenLurkin
ook has been dropping hints about Apple's interest in augmented and virtual reality since the beginning of the year. In January, the Financial Times reported that Apple has a secret team numbering in the hundreds of employees working to develop applications of the two technologies, including headsets.
In his comments to GMA, Cook doesn't entirely write off virtual reality, but he does make it sound like a lower priority for Apple. "Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time," he said. "Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in."
His point generally, with regard to VR, seems to be that its applications are limited since it's sort of antisocial to wrap a screen over your face, whereas AR headsets could be used day to day as you walk around and interact with others in person.
There doesn't seem to be any clear timeline for when Apple's AR and VR projects might publicly materialize — if that should end up happening at all. But talking up product categories before entering them some years down the road is kind of Apple's style, so though it could be a while, it certainly sounds like Apple has something in the works
(Excerpt) Read more at theverge.com ...
Quik, get your new Sodomite phone!
rofl!! i know it wasn’t meant to be funny, but it struck me as.
The most powerful men in the world all seem to be ultra liberal.
that CANT be a fluke.
It’s like Google Glass or Microsoft Hololens or Doppler Labs Here.
You can overlay information on the real world, in real time. You can have map information pop up, appear to be in the real world, but it’s projected on a screen in front of your eye (or, ultimately, directly on your retina).
The Doppler Labs Here product changes the way you hear (volume, EQ, effects, overlays) in real-time as well. You can turn the world down, cut out crying babies, and add a navigation or informational overlay on the sound of the world.
Imagine shopping for a specific item at a mall. As you pass a store, your AR glasses highlight that store as having the item in stock. Here tells you about the product and also mentions there is a competing product that has higher ratings.
Or you go to a museum and you are interested in Gothic art only. Your glasses/display adds indicators to show which pieces are Gothic, and when you stop in front of one, the location services on your phone are used to determine which piece you’re staring at - and then you start to hear information about that piece whispered in your ear.
Should appeal to young consumers.
For older persons perhaps the technology could focus on alleviating the impact of aging upon vision and hearing.
Absolutely. Think about a setup that reminds you where you left your keys. That provides audible or visual clues about people or places. That reminds you of your appointments.
Think about AR hearing like Waverly Labs - with near-instant universal translation. You talk in English, I talk in Mandarin, and we can have a conversation in near-real time (a second or so delay).
Where you are working on your car (or in my case, my motorcycle) and the instructions and component locations are superimposed on my visual, and it’s telling me the next step to take.
Augmented is probably like Pokemon Go. It could be really fun. I don’t like VR much, though it’s kind of cool. But AR might be really fun and inviting to the general public. I was at Downtown Disney a few times during the Pokemon go craze, with people of all ages, races, types, hanging out and playing. It was a very fun community feel. I’d like more things like that to bring people together.
I had always thought that it’s first use would be some sort of tactical display,allowing a soldier to identify distant units, or to know just who is coming around a corner.
Interesting discussion. Thanks to all posters.
There are already AR apps that read signs and translate them. The app I’d like to have is one that uses GPS and the compass, and maybe even beacons, so you can look through the camera at old buildings and see old photos and information. Great for a self-guided walking tour of someplace like Williamsburg.
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