What is the vegan population? 3% maybe? Well , higher in the city and even higher for people that drink guiness to start with... so lets say 6%.
Yeah, change a 250 year old process and revamp an entire production line to cater to 6% of the market.
I’m not sure tinkering with ANY aspect of an ancient formula is going to work.
there are some serious Guinness experts out there. if it changes at all, they are going to go ape s$%*#.
this is pretty risky.
I’ll bet those fish bladders do more than they think they do. you start tinkering with perfection, it’s only going to make it worse.....
“Yeah, change a 250 year old process and revamp an entire production line to cater to 6% of the market.”
They will lose a bigger market share once people find out the taste is different. But hey, the 6% of vegans who might enjoy a Guinness will be happy.
I think the percentage of "vegans" in the "more equal than other animals" population is much higher. Of course, many are vegans in name only - their "veganism" is mostly a stick with which to beat the "lesser equal animals."