I will go with cult.
When the rest of technology has passed you by and you wait in line at midnight for catch-up devices at twice the market prices, how can it be anything else than a cult to the brand?
When the Samsung Galaxy 6s came out in April, sellers were offering the Galaxy S6 discounted on Amazon for between $849.99 and $1,139.00 and the Galaxy S6 Edge for between $1,105.00 and $1,335.00. Source.
The Apple iPhone 6s sells for $649 to $849, and the iPhone 6s Plus $749 to $949. Source.
SO MUCH FOR YOUR CLAIM OF TWICE THE MARKET PRICES!
Do you really want to criticize Apple for their prices in light of that information?
As for playing "catch up", no other cellular phone on the market has anything like Touch 3D and the iPhone 6, much less the iPhone 6S, was already FASTER than almost any Android phone on the market and now the iPhone 6S is 90 TIMES faster than than the iPhone 6! In fact, its processor is the equivalent of the processor in a MacBook notebook computer. Good luck with finding that level in your SnapDragons.
So much for the "catch up" meme.
Again, so much for your claims of "catch-up devices". . . why don't you come into the twenty-first century and the best mobile devices in the world: