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Nah, I personally think banks are still way ahead. After all, you can’t buy without $$$.
Now you know that I'm nobody's fanboi: I run Windows, Linux, Unix, and OS X; I like Fujitsu, Samsung, and Apple hardware; etc. And you also know that I've worked with Apple gear since the Apple II, with MSDOS/Windows gear since the first IBM-PC, and with Unix gear since 1985.
So please take this gently.
Of course Apple mania has some aspects of a cult -- I don't think that's a bad thing. Excitement over technology is natural, and some percentage of excited people will be passionate to the point of excess. Gearheads will be gearheads, fans will be fans.
Only a small percentage of fans (Apple, Windows, Linux, etc.) are possessed of a "cult mentality", in which their favored thing -- company, product line, operating system, whatever -- can do nothing wrong. Sports fans and automobile fans do exactly the same thing.
SO WHAT?
I see nothing wrong with it. I might giggle and point when it's silly. But in the case of Apple, the end result is some gorgeous architecture that is the modern equivalent of the cathedrals of medieval Europe. Celebrate it! Embrace the extravagance that gives us such beauty.
And, of course, prepare for the inevitable cat-calls from those who are fans of the "other team". Big deal.