First Apple Store Designed Under Jony Ive Has Trees (!)

Curbed ^ | september 18, 2015 | by Jenny Xie

[Swordmaker]

Photo by Bruno Dalimonte via Designboom/macplus

An Apple store with trees? That seems unthinkable for the tech giant's famously minimalist retail locations, yet it is the reality for the company's new outpost in Brussels, Belgium, the first designed under newly-minted Chief Design Officer Jony Ive. As The Verge explains, Ive's promotion meant he would be "taking a step back from Apple's day-to-day operations" so he could oversee "things like the look and feel of Apple's retail stores." Talk of a new retail aesthetic has been swirling since around the Apple Watch release this past spring, particularly the thought that Apple Store 2.0 needs to be quieter, more luxurious, and appeal to more than just "Apple Dudes." That's beginning to happen with this new store.

Take a look. >>

[Swordmaker]

Jony Ive has redesigned the Apple Stores and the first one under his imprimatur in Brussels has trees inside. Take a look. — PING!

New Ive Designed Apple Store in Brussels, Belgium
Ping!

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[ImJustAnotherOkie]

Rumor has it apple is designing a line of IOT underwear so they can give us tips to improve nutrition.

Any truth to that?

[Cowboy Bob]

I have a special pair of underwear. It turns from white to brown when it is time to change. It’s not designed by Apple, but some other fruit.

[ImJustAnotherOkie]

Wireless too?

[donozark]

I’ve found if you just turn them inside out you can get a few more days “use” out of them.

[Swordmaker]

Rumor has it apple is designing a line of IOT underwear so they can give us tips to improve nutrition.

Nah. That sounds like an intrusively sh***y idea that Google would come up with. . . (GRIN)

[St_Thomas_Aquinas]

There’s no stopping Apple now.

[COBOL2Java]

Are they apple trees?

[Swordmaker]

There’s no stopping Apple now.

Do you suppose they are Apple trees?

[Swordmaker]

Are they apple trees?

You and I posted that question at the same time. . . great minds. . . or same sick humor.

[COBOL2Java]

Well, hey, if this is Belgium, they should at least have a naked woman under one holding an apple, posing as Eve! :-)

[SamAdams76]

I think this is a great idea. I would like to see trees in other Apple stores.

[ifinnegan]

I think we are at the Bedknobs and Broomsticks phase.

[smokingfrog]

groovy man !