Posted on 09/09/2015 4:31:47 PM PDT by Swordmaker
Apple today announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. The new Apple TVs remote features Siri, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.
The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote. Apple TV runs the all-new tvOS operating system, based on Apples iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.
There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television, said Eddy Cue, Apples senior vice president of Internet Software and Services, in a statement. Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.
The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences that have never been seen on TV before.
With Siri, you can use your voice to search TV shows and movies by title, genre, cast, crew, rating or popularity, making it easy to say things like Show me New Girl, Find the best funny movies from the ’80s, Find movies with Seth Rogan and Find popular TV shows for kids. Apple TV will search iTunes and popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.*
tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing experiences for the living room the same way they created a global app phenomenon for iPhone and iPad. The new, more powerful Apple TV features the Apple-designed A8 chip for even better performance so developers can build engaging games and custom content apps for the TV. tvOS supports key iOS technologies including Metal, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.
Pricing & Availability
The new Apple TV will be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model from Apple.com, Apples retail stores and select Apple Authorized Resellers. A new Xcode beta is available for developers today that includes the tvOS SDK at developer.apple.com/xcode/downloads. Developers can request an Apple TV developer kit at developer.apple.com/tvos/.
*Siri availability and functionality varies by country. Subscription required for some content.
SEE ALSO:
New Apple TV supports console-style MFi game controllers – September 9, 2015
You’re on the right track.
Something even more interesting: look for Apple to leverage an innovative non-internet delivery network using new old technology.
They are no doubt waiting to get their content ducks in a row; when they announce it it’s going to be huge.
I guess my disappointments are many.. 1080p, wow, welcome to 2008. Oh, look, yet another stupid remote for the living room - gosh, if only people carried touch screen devices that are networkable...and might even be already on someone’s wrist!
Speaking from ignorance, could be corrected - does that pen have a variable effect based on the pressure you apply and the angle at which it touches the work surface? Looks to me more like a tool for artists than for me. Might seem cool in the same way that paint programs seemed cool in the old days.I suspect that the pro iPad might suit our lifestyle enough to be worth a look. Possibly including the physical keyboard . . .
Our iPad isnt retina, and the bigger display might be easier on the eyes.
The Remote is universal. It will control your TV and your Audio/Visual Receiver in that one three-button plus touch panel remote. The Apple TV is also controllable by the Apple Watch, iPhone and iPod touch, which apparently can also control the other devices.
The iPad pro is just a Surface with some updated specs to look like the Surface Pro 4. (Btw, the Surface also comes with a stylus that doesn’t require an extra $100.)
I can’t think of any really worthwhile applications around drawing that will really care about the amount of pressure applied.
The fun thing about today’s announcement was how it underscored that Apple is becoming a tech laggard:
Apple TV = Roku
Pencil = Stylus from any number of devices
iPad Pro = Surface
iPhone 6 = Galaxy Note
Apple should use it’s prodigious wealth to get a lead on household robotics or something. THAT would be impressive.
So the remote is redundant.
Doesn’t.
Stock fell. After hours not looking good either. Hmm..
Apple Inc. (AAPL)
110.15 -2.16(-1.92%) NASDAQ - As of 4:00PM EDT
After Hours: 109.95 Down -0.20 (0.18%) 7:59PM EDT
Apple did not introduce an iPen. I watched the entire event and no such product was shown. They introduced the Apple Pencil, an electronic device that is nothing at all like the dead 25¢ stick that came with your Samsung Galaxy Note 3.
Roku does the same thing as the new Apple TV. . . uh, right, sure:
Tell me, does the Roku download thousands of apps and games? Oh, wait, it has a few dozen, not the hundreds of thousands that can be played on the Apple TV from the iPad or iPhone and then more coming on its own tvOS when modified slightly to run on it natively. Here's a quote about games on Roku from Gadgeteer's review of Roku 3: "Just a note about the games: I dont think these Roku games are going to satisfy any hard-core gamers."
Here are a few other differences you don't seem to know about, bolobaby:
So do you want more? There are a lot more.
So, yes, bolobaby, you are just posting ignorant FUD.
Apple TV had that on the last version. . . a fiber optical output. Unfortunately they removed it for this version. Audio on this version is 7.1 Dolby surround sound output through HDMI.
What they demonstrated was using the variation in pen(cil) angle to control the breadth of the line . . . which might be wonderful for an artist. which I just dont happen to be. Maybe it might empower artists to input rich illustrations into some kind of game apps or something. For me, presumably it would function best as something to lose under the couch cushion. As I say, Im probably not the demographic who would get the most out of such a thing.Interesting to note that the iPhone 6s camera makes a still photo with an associated compressed video, making the image more lifelike on an Apple display device. Might get traction, I used to take a lot of video when my camera was working . . .
Amazon Fire TV has been discontinued due to problems with functionality and lackluster sales. Amazon has laid off their Fire engineering staff.
I have a web based DVR service to record the things I want for playback later also.
I don't see anything "earthshaking" in today's announcement. Analysts are asking "Can Apple save TV?" I think that's a B.S. question. Conventional TV is dead. Cord cutting is the "new thing" and it's only going to get more popular as time goes on.
Ok, so what am I missing in today's announcement?
Oh, and the Apple "Pencil" ... I remember Steve Jobs saying if Apple ever delivered a device with a stylus to run the other way. Heresy! (Before I go further, I really could use a fine point stylus for my iPad mini. Getting my old, fat, arthritic fingers to press any "button" on its screen is an exercise in futility.)
Looks like they’ll be blowing a lot of that wealth manufacturing cars.
Someone on this thread hinted at Apple using old tech to deliver TV content. If you’re implying the rollout of some kind of OTA network, I can’t disagree with you there :-). I’ve always wondered why there isn’t some kind of encrypted OTA network out there that uses a decoder not unlike satellite radio. It might have to do with the available TV spectrum ... But I think there’s plenty out there still.
How about reading the article before cramming both feet into your mouth? There is NO TV. This is a set-top box for an existing TV.
Well, that's Windows10, not Apple. Apple's Apps behave properly.
I spent almost a decade working for one of this country's top tier Advertising Agencies (Leo Burnett) and I can tell you exactly why Apple makes a killing on their products:
1. Brand Loyalty. Apple knows how to cultivate their customer base and sell them things they don't even know they need yet. Straight up, that's the #1 reason.
2. Additionally, Apple excels at making their devices "just work" together. Easy enough to do when you control everything from the hardware, OS, applications and utility devices from soup to nuts.
Add the "prestige" of owning an Apple device which completes the magic formula and you have a recipe for recurring sales.
It's not entirely unlike what Disney does every 7 to 10 years. Release an update to an "old classic" on the big screen and get the kids clamoring to see the movie and buy the toys that are released along with the movie.
Star Wars for example still sells MILLIONS of dollars of toys every year.
Branding, Branding, Branding. Lather, rinse, repeat!
Try reading what the Apple iPad Pro and the Apple TV can do that is quite a bit different than those others you mention. As for the new iPhones, they will be selling at the same price points as last year's models which were the years best selling models but with far better specs and capabilities. Last year's models remain on the market only at a $100 drop in each price with contracts.
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