The campaign Coca Cola used to market Dasani in the UK was pretty disastrous. ("Bottled Spunk," "Can't live without spunk," "Overpriced tap water" & "Cancer-causing additive")
What about when they changed their classic formula, then had to bring it back? They've made a bunch of goofy marketing decisions.
ie, What's the difference between Diet Coke and Coke Zero?
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"The main chemical difference between Coke Zero and Diet Coke is that Coke Zero has about half the aspartame but has more ace-k.
Confused anyone?
It’s a marketing thing – Coca Cola have manufactured a “diet” coke without using the word diet… which in their eyes will appeal to a different demographic (specifically men)."
When Coke went into the China market they tried to import their “Coke Ads Life” catch phrase. Except that it ended up being translated “Coke brings your honored ancestors back from the dead”. Or words to that effect. May be apocryphal but too good (and harmless) to repeat.