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Apple Watch: An Overnight Multi-Billion Dollar Business
Carl Howe blog ^ | Posted on April 16, 2015 | By Carl Howe

Posted on 04/19/2015 5:26:04 PM PDT by Swordmaker

It was just three years in the making

Quick look

Here’s the quick summary for those of you who don’t have time to read the next 3,000 words.

The Apple Watch went on sale for pre-orders on April 10, 2015, and the Apple Store tells us that delivery dates for all orders now stretch into summer and beyond. We know that the initial production run of Apple Watch has sold out; what we don’t know is how many Apple Watches that represents. I’ve built a simple model that predicts that the initial run of watches was more than 3 million units and will yield Apple Watch revenues of over $2 billion for the first two weeks of sales. While this figure is smaller than first weekend sales of iPhone 6 and 6 Plus, it dwarfs all other smartwatch sales to date and represents a milestone in wearable sales. The model suggests that while Sport Watch will lead sales in volume, selling 1.8 million units through May 8, Apple Watch will actually lead in revenue during that period, garnering about $900 million versus Sport’s $675 million. I also believe that Apple’s decision to introduce the Edition will be validated by $500 million in sales on only 40,000 units.

(Excerpt) Read more at carlhowe.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: apple; applewatch; california
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To: Rome2000
That hat is a joke, right? Photoshop?

And here I thought the millenials with the flat brim hats worn big so they go over the tops of the ears were weird.........

61 posted on 04/19/2015 9:38:40 PM PDT by doorgunner69
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To: Swordmaker
I suppose it could be handy for those situations when you're in the hospital with both arms in traction, and you can't hold the cell phone.

Other then that, I don't see it as being particularly useful.

62 posted on 04/19/2015 9:44:32 PM PDT by Cementjungle
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To: Swordmaker
Just going by my brother showing up here last summer with some sort of tablet. Took him down to the volcano and was impressed he could check on weather as I drove the 93 miles down and back. Asked how he got a connection.

He admitted he carried an ATT smartphone hookup box that enabled the connection and was piggybacked on his cellphone subscription.

He was fully wired with all that crap when he worked for Shell (they paid of course) and traveled all over the world. I just never bothered with it, never needed it. My world was electronincs design, not much consumer stuff. Designing the antennas used on the military PLGR handheld GPS is as close as I got to consumer stuff.

63 posted on 04/19/2015 9:56:12 PM PDT by doorgunner69
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To: doorgunner69
Just going by my brother showing up here last summer with some sort of tablet. Took him down to the volcano and was impressed he could check on weather as I drove the 93 miles down and back. Asked how he got a connection.

No problem. Good thing ignorance of something is easily curable. The WIFI version of the iPad doesn't have GPS built in, while the Cellular version does. That is one distinct advantage to buying the cellular iPad over the WIFI version. The iPhones all have GPS built in. . . and you CAN use the iPhone as a WIFI hot spot for the iPad or even a computer to connect to the Internet with. I do it regularly with my laptop. However, my iPad can also act as a WIFI hotspot. The only requirement is there is a cellular signal.

I prefer to use the WIFI signal from a cable source, though, because my cellular connection is only 10 GB per month before I have to pay extra. No movie watching on cellular. That eats bandwidth fast.

64 posted on 04/19/2015 10:23:35 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

“450,000,000 of those in the last four years alone were iPhones capable of connecting to the Apple Watch”

That means so far less than 1% of those who can use the watch wanted to order it.


65 posted on 04/19/2015 10:54:14 PM PDT by ifinnegan
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To: doorgunner69

No joke
Freaked out Christian Yelich of the Marlins so hard he struck out on 3 straight pitches

The world is getting stranger every day


66 posted on 04/19/2015 11:32:08 PM PDT by Rome2000 (SMASH THE CPUSA)
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To: ifinnegan
That means so far less than 1% of those who can use the watch wanted to order it.

No, Apple has been accepting orders since midnight PST, April 10th. They sold over 2.3 million in the first ten minutes after the Apple store returned to being live online at exactly midnight for devices. . . and a few minutes later depending on where you were for browsers. They expected to deliver that many on April 24th . . . and have several hundred thousand (my estimate was 800,000 would be required for the three day weekend) available for retail store sales. . . but orders kept flying in. . . and Apple Watch sales have been coming in constantly since. . . and back ordered pre-sales have moved into August on some models.

Apple is not saying how many pre-sales they have actually received, but it is far more than 2.3 million.

67 posted on 04/20/2015 12:05:34 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

“Apple is not saying how many pre-sales they have actually received, but it is far more than 2.3 million.”

That would be ~0.5% of 450M.


68 posted on 04/20/2015 12:45:03 AM PDT by ifinnegan
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To: ifinnegan
That would be ~0.5% of 450M.

You don't seem to be paying attention. That half of a percent of the potential was pre-sold in the first ten minutes . . . And Apple has been selling Watches at a steady rapid pace for TEN days since those ten minutes of sales. Your point means nothing if you intend to claim the sales somehow are minuscule compared to the potential. We don't know how many or what the actual ten day percentage is except that it is far above the number Apple expected. . . Hugely above.

69 posted on 04/20/2015 1:46:28 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: PA Engineer; 867V309
CONGRATULATIONS! YOU ARE FIRST FUD PACKER TO SHOW UP.

But. Will he understand your insult?

70 posted on 04/20/2015 2:14:59 AM PDT by cynwoody
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To: doorgunner69
You made my head hurt with all that stuff, nor understand who Siri is (Tom Cruise's daughter?).

Siri is at her funniest when she's finds herself in the middle of human interaction.

https://www.youtube.com/watch?v=9yLuqCXXutY

71 posted on 04/20/2015 2:41:40 AM PDT by cynwoody
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To: Swordmaker

You post the obscene trolling of Apple. Why not post in response?


72 posted on 04/20/2015 5:51:18 AM PDT by CodeToad (Islam should be outlawed and treated as a criminal enterprise!)
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To: Swordmaker

“You don’t seem to be paying attention. That half of a percent of the potential was pre-sold...”

The most telling part of your response was the unnecessary insult.

The second is that it is you who isn’t paying attention, as I wrote:

“That means so far less than 1% of those who can use the watch wanted to order it.”

Note the “so far”.

What % do you think it will get to?

It is 0.5% now.


73 posted on 04/20/2015 7:15:11 AM PDT by ifinnegan
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To: ifinnegan

Yes, 1% of potential customers bought a Watch, with a 3-5 digit price tag, sight unseen, within a few hours of pre-order availability. In doing so, those orders dwarfed (by 2-4x) the total number of “smartwatches” sold in the entire previous year. And if we consider that not every iPhone owner will buy a Watch to go with it, say 20% will buy, that means 1 in 20 likely customers _already_ bought theirs, and the darned thing hasn’t even shipped yet.


74 posted on 04/20/2015 10:39:59 AM PDT by ctdonath2 (Hillary:polarizing/calculating/disingenuous/insincere/ambitious/inevitable/entitled/overconfident/se)
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To: CodeToad

There’s a huge difference between posting about being pleased a popular anticipated product will soon be made available, vs repeatedly posting oft-pulled photos of a minor cutting herself. If you think there no meaningful difference between the two, you need professional help.


75 posted on 04/20/2015 10:43:22 AM PDT by ctdonath2 (Hillary:polarizing/calculating/disingenuous/insincere/ambitious/inevitable/entitled/overconfident/se)
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To: ctdonath2

I asked earlier, what is the projected percent of iPhone users to buy the watch and what is the time period?

What was its development cost?


76 posted on 04/20/2015 10:43:56 AM PDT by ifinnegan
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To: ifinnegan

It got to some 2.5M orders within hours. More than a week having passed since then, it’s probably up to 4.5M now (if not more); that makes it 1% now ... and the product still isn’t available.

Methinks it will get to 20% in the first year. That would require just 3.5 sold per minute per state for 50 weeks.


77 posted on 04/20/2015 10:58:06 AM PDT by ctdonath2 (Hillary:polarizing/calculating/disingenuous/insincere/ambitious/inevitable/entitled/overconfident/se)
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To: ifinnegan

SWAGging with Apple’s typical markup vs manufacturing & R&D costs, I’d guesstimate each Watch costs Apple about $200. Per my async reply in #77, that gives Apple a break-even revenue of $18B in one year flat, probably netting twice that with over-and-above sheer profit included. So we’re looking at something like $32B first-year revenue on a product that couldn’t have cost more than a billion dollars (!) to develop.


78 posted on 04/20/2015 11:03:39 AM PDT by ctdonath2 (Hillary:polarizing/calculating/disingenuous/insincere/ambitious/inevitable/entitled/overconfident/se)
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To: ctdonath2

Now that’s some serious upside!


79 posted on 04/20/2015 11:04:11 AM PDT by nascarnation (Impeach, convict, deport)
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