Posted on 03/29/2015 12:12:25 PM PDT by Olog-hai
As he returns to run the NBC News Group, Andy Lack faces one of the same puzzles he tried to solve a decade and a half ago: how to make MSNBC work.
While he was gone, MSNBC changed from traditional news to a political network with a liberal lens. Now that it is mired in a ratings slump, Lack’s mandate as chairman will be figuring out if MSNBC needs a complete overhaul or a sharpening of its mission.
The current picture is seriously ugly. Through early March, Chris Hayes’ viewership at 8 p.m. on weekdays was down 23 percent from last year, Rachel Maddow was off 24 percent and Lawrence O’Donnell down 26 percent. Among the 25-to-54-year-old demographic that is the basis for advertising sales, the prime-time lineup lost nearly half its audience. Daytime isn’t much better. …
(Excerpt) Read more at hosted.ap.org ...
MSNBC can have many viewers, or it can have NONE.
The powers that be will make sure it is funded, 99% chance with OUR tax dollars.
It is the main propaganda feed for the administration. Not one dictator has ever cared about the 'ratings' for a propaganda feed.
Not one.
Andy Lack has no challenge at all.
Actually, it was more like this:
“MSNBC changed from fringe left wing news to a political network with a bat s#!^ loony extreme liberal lens.”
Same reason the NYT hasn’t utterly collapsed.
Laz you see the truth. Thank you for saying this.
It is like people there are two alternate and diverging worlds out there.
Going the way of air america
All Sharpton, all the time. That’s the ticket.
LOL - good one.
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