Posted on 01/14/2015 6:16:44 PM PST by 2ndDivisionVet
The preppy lifestyle brand started by Tory Burch’s ex-husband, Chris Burch, is shutting down its remaining locations ‘due to the highly competitive nature of the current retail environment,’ a spokesman said.
It’s curtains for C. Wonder. The retailer confirmed that it will shutter its remaining locations.
C. Wonder is closing up shop.
The retailer, which was launched by designer Tory Burch’s ex-husband, Chris Burch, will be shutting down its remaining stores, a spokesman confirmed.
“Due to the highly competitive nature of the current retail environment, C. Wonder will be closing its remaining stores," a spokesman said in a statement to the Daily News. "The Company continues to evaluate its best alternative to maintain the C. Wonder experience for its customers."
The lifestyle brand, which is known for its bright colored apparel and monogramed home goods, has already shut down its Facebook, Twitter, Instagram and Pinterest pages.
Chris Burch launched C. Wonder in 2011. C. Wonder's aesthetic was immediately compared to that of Tory Burch's eponymous brand.
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Next Chris Burch launched C. Wonder in 2011.. C. Wonder's aesthetic was immediately compared to that of Tory Burch's eponymous brand..
C. Wonder’s website is still online — and having a 50% off sale — but will be taken down by the end of next week, BuzzFeed reported.
Rumors circulated in late 2014 that the struggling retailer was shuttering 20 of its 32 freestanding locations by Jan. 1. Executives called the reports "off-base" and said the brand was working on a new business plan.
However, according to BuzzFeed, the company alerted its 100 remaining employees Monday that the chain was shutting down for good.
C. Wonder was launched in 2011. It immediately faced criticism for selling items that called to mind Tory Burch's more expensive clothing line.
I could not agree more.
Let me add Allen Edmonds to your quality brand list. Made in the US.
Alden is solid as well.
Yeah, there’s “recovery” along with trying to sell useless foreign made krap that’s overpriced as well. What could be wrong with that business model?. Then there’s Sears::: making Craftsman tools now in China and raising the prices to compensate for it. But it all creates opportunity for buttkrackin’folks who want to do a good job right here on the farm.
QVC has recently started to market a brand they are calling “C Wonder”.
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