Twelve days of iPhone 6 sales dramatically shifted quarterly market share in Europe
Kantar's estimates of Apple's market share for the quarter increased by 40 percent (5.9 percentage points) over the year ago quarter across the five largest markets in Europe (Britain, Germany, France, Italy and Spain), while Android's share dropped by 2.6 percentage points, Windows Phone lost 1.3 points of share, and "others" lost 2 points.
Apple collectively achieved 20.7 percent smartphone market share in those markets, making the most gains in Great Britain, where iOS reached 39.5 percent of all sales, the highest level Kantar has ever assigned Apple in the U.K. and a 35.7 percent increase (10.4 percentage points) in share over the year ago quarter.