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Losing teens: Can Abercrombie & Fitch keep its shirt [on]?
Yahoo ^ | December 3, 2014 | Joanna Campione

Posted on 12/04/2014 7:31:59 AM PST by C19fan

Abercrombie and Fitch (ANF) is showing its age. The once too-cool-for-school brand continues to struggle with teen shoppers. The retailer’s third quarter results were just the latest in a string of disappointments for investors. Profits were down on slowing mall traffic and weakening demand. Sales fell 12%. The company also cut its outlook for the year.

“The same thing has been wrong with this company for years and years and years,” says Yahoo Finance’s Jeff Macke. “It illustrates the real problem with retail in America right now.” That problem is keeping up with the so-called fast fashion brands.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; Society
KEYWORDS: fashion
Good. It couldn't have happened to a nicer company.
1 posted on 12/04/2014 7:31:59 AM PST by C19fan
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To: C19fan

Happy to say none of my kids nor me ever owned any of their rags.


2 posted on 12/04/2014 7:33:26 AM PST by Resolute Conservative
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To: C19fan

They use crappy fabric. Went to a consignment shop and nearly all A&F shirts were horrible looking now that they had been washed. Other expensive brands looked petty good. Major eye opener for sure.


3 posted on 12/04/2014 7:36:26 AM PST by Suz in AZ
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To: C19fan

I refused to buy that crap for my kids. It felt like it was made of tissue paper and would fall apart in the first wash.

And I pointed out that retail space in The Mall was expensive- having all your goods on a few tables within a large space was VERY inefficient, so the profit margin must be huge.


4 posted on 12/04/2014 7:36:56 AM PST by Mr. K (Palin/Cruz 2016)
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To: C19fan

I think the fashions they pushed for guys helped effeminate some of 20 something men in our culture. Just sayin’.


5 posted on 12/04/2014 7:38:23 AM PST by Artcore
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To: Artcore

Give me blue jeans any day. They help guys look and feel like guys! Oh yes, they look great on females too! ;-)


6 posted on 12/04/2014 7:40:46 AM PST by Artcore
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To: C19fan

A & F used to be THE BEST outfitter in the world.

Rags now.


7 posted on 12/04/2014 7:58:27 AM PST by BBB333 (Q: Which is grammatically correct? Joe Biden IS or Joe Biden ARE an idiot?)
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To: C19fan

I keep telling my teenage daughters that they can find everything they need at LLBean, but somehow it doesn’t seem to sink in ....


8 posted on 12/04/2014 8:18:27 AM PST by sphinx
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To: BBB333

I remember when every kid on campus wore A&F. It was like a uniform.
Now it is girls in yoga pants. Required.


9 posted on 12/04/2014 8:19:41 AM PST by AppyPappy (If you are not part of the solution, there is good money to be made prolonging the problem.)
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To: sphinx

lol, i tell my wife the same thing, it’s a hard sell.


10 posted on 12/04/2014 8:20:48 AM PST by 1Old Pro
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To: C19fan

I feel for the workers that ultimately will lose their jobs. It was a wonderful company but it was fadish. It is hard to keep up when you are a one-trick pony. The owner has enough money to survive. The workers? Not so much.


11 posted on 12/04/2014 8:35:38 AM PST by napscoordinator (President Walker is our future President! Ted Cruz is the Senate Majority Leader in the future!)
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To: sphinx

“that they can find everything they need at LLBean”

Seriously, I used to do that. Then Bean yielded to “fashion” and changed all of the women’s pants to having about a 12 inch rise and I can’t keep them up any more. When they brought back the “classic” fit, the fabric was shabby after a few washings. I have some 15 year old Bean pants in the closet that were made with good fabric that look better than the new ones after two washes.

I’m finished with Bean now, but the fact is that most if not all manufacturers use cheap Chinese made crap fabic now.


12 posted on 12/04/2014 8:57:35 AM PST by rhoda_penmark
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To: C19fan

Walk by that store at the mall and you get blasted by very loud music/noise. There is always a large poster of some shirtless guy looking at you thru the store entrance.


13 posted on 12/04/2014 9:33:43 AM PST by minnesota_bound
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To: C19fan

Wait... “teens”.
That doesn’t mean what it means when describing criminal behavior, does it?


14 posted on 12/04/2014 9:35:18 AM PST by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: AppyPappy
I remember when every kid on campus wore A&F. It was like a uniform

You must be young.

I remember when A&F and Eddie Bauer sold real things for real men. I still own two Bauer down bags with deerskin liners rated to -30, made in USA.

How times have changed...

15 posted on 12/04/2014 9:42:00 AM PST by Jim Noble (When strong, avoid them. Attack their weaknesses. Emerge to their surprise.)
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To: Jim Noble

Faculty on a college campus


16 posted on 12/04/2014 10:17:09 AM PST by AppyPappy (If you are not part of the solution, there is good money to be made prolonging the problem.)
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To: Jim Noble
I have tried to explain to my kids what a simple Gap sweatshirt used to be like. It was a life long sweat shirt. You had it forever. Indestructible.

Or a pair of Levis. A new pair of Levis now is like a heavy weight paper.

I sell vintage clothes and I come across stuff that is light years better, 20 years old, than anything today. I recently sold a sweater from the 80s (Camp Beverly Hills--ha!) that joker weighed in at just over 4 pounds. Many of the newer "sweaters" I can ship First Class, meaning under 13 ounces.

17 posted on 12/04/2014 10:22:03 AM PST by riri (Obama's Amerika--Not a fun place.)
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To: C19fan
Anyone who expects permanence in the fashion world is out of his or her mind. A&F made a conscious choice to get out of the outfitting biz and ride the edge of contemporary fashion, including ad campaigns that were two eye-blinks short of kiddie porn. That's going to be evanescent by nature.

And it's too bad, because the outfitting biz is now pretty hot - Cabelas, anyone? New York metrosexuals wearing tacti-cool gear. Don't expect it to last, but it's happening.

18 posted on 12/04/2014 10:22:15 AM PST by Billthedrill
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To: C19fan

A&F / Hollister stuff is poorly made and way overpriced. Trendy or not, parents expect a $30 t-shirt to last through more than 2 or 3 wash/wear cycles. And the perfume they soak everything with in the Hollister stores gives me a splitting headache when I walk by - have to hold my breath.


19 posted on 12/04/2014 7:14:16 PM PST by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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