Levi's CEO: No Need to Wash Your Jeans

Newser ^ | May 26, 2014 | John Johnson

[Enterprise]

How often do you chuck your jeans in the laundry? If it's more than once a year, the CEO of Levi's thinks you're doing it wrong. At a green-themed conference sponsored by Fortune, Chip Bergh said he practices what he preaches. "These jeans have yet to see a washing machine," he said of the pair he had on, which he has owned for a year. "I have yet to get a skin disease." (Bergh didn't say how often he wears them.)

[IMR 4350]

“I’m guessing this guy doesn’t do much physical work either.”

I’m guessing he one of those fellows that sit’s down to piss.

I’m betting we’re both right.

[bikerman]

I thought you change them when they stand by themselves.

[Ramius]

He has a slight point. I wouldn’t go an entire year, but I’ll wear jeans at least 5 times before washing them.

I agree. I don't wash pants and shirts every time I wear them. I wait until they're soiled or have been worn at least a couple of times, or get sweaty. Laundering every time just makes them wear out faster. That's what undershirts and shorts are for. Especially polypro and nylon... one I found that stuff I'm never going back.

[CatherineofAragon]

I hate Levis. I’ve owned one pair, and I’ll never own another. Not only are they made for women who are built like teenaged boys, they are wildly overpriced.

My husband likes Wranglers, and I’ve found some of the cutest and best fitting jeans at Target and Walmart.

[Enterprise]

As others have noted, normal daily activities cause the body to excrete/eliminate oils and fluids. Underwear is one place where these oils or fluids collect, in hopefully small amounts. Nevertheless, harmful bacteria can form and other clothing can be cross contaminated.

Decades of inventions have brought us to a time when we all can have clean clothes and bodies. I find it disgusting that some choose to stink. (Not talking about people who are medically sensitive to certain chemicals and smells, etc)

[Enterprise]

I don’t always drink Dos Equis. But when I do, I like to sit on the ground in my dirty jeans.

[Enterprise]

Ruh Roh. My wife buys Levis for me. I WISH I were built like a teenage boy.

[CatherineofAragon]

LOL!

Well, the women’s jeans, anyway.

[Enterprise]

Smoking pot, dirty clothes, and lack of hygiene. I think those are qualifications to run for Democrat office!

[strider44]

There’s a big difference between not showering for 5 days and wearing pants 5 times without laundering them. Your clothes drier draws a ton of amps. The less you run it the better. As a frugal family of 5 we try and save in easy areas.

[a fool in paradise]

X-treme Relaxed Fit Jeans

[a fool in paradise]

You can’t wash these new tissue-thin jeans as often. They’ll break down. Check the fabric weight of a new pair of jeans to the ones you had for years.

Bump on that and the holes tend to develop in places above the knee making them unsuitable for "cut offs" (whether that is a rip near the pocket, the crotch, or just on the legs somehwere high up).

[Mr Rogers]

Between my sweat, my horse’s sweat, dirt (the stuff ground is made of if it isn’t covered in concrete) and occasional oil...yeah, I change my jeans out. Someone needs to tell this metrosexual pansy that some of us wear jeans OUTSIDE...but then, my jeans are Wranglers, so screw Mr “My jeans don’t stink” Leviman.

[Mr Rogers]

"I’m guessing this guy doesn’t do much physical work either."

Hmmm...

"Prior to joining Levi Strauss & Co, Bergh was Group President, Global Male Grooming, for The Procter & Gamble Company (P&G). During his twenty-eight year career at P&G, he served in a number of leadership positions with increasing levels of complexity and scope.

In his role as Group President, Global Male Grooming, Bergh was responsible for all aspects of branding, innovation and key investment decisions of the $7 billion global business. In this role, he also led the global expansion of Gillette Fusion to more than 80 markets outside of North America, building a $2 billion brand."

http://www.levistrauss.com/who-we-are/leadership/chip-bergh/

Maybe it is just me, but he doesn't strike me as someone who has seen the underside of a car in a while, nor the outside of a horse, nor a shovel, a pick, or any significant amount of sweat!

[dfwgator]

Maybe it is just me, but he doesn't strike me as someone who has seen the underside of a car in a while, nor the outside of a horse, nor a shovel, a pick, or any significant amount of sweat!

Nor a naked woman.

[tacticalogic]

Kinda strikes me as someone who’s idea of a good time is a Mentos suppository, followed by a Diet Coke enema.

[Mr Rogers]

OK, more tips given by this guy:

“So how do you keep your jeans from smelling after several wearings? Put them in the freezer instead of the washing machine, Levi’s suggests.”

http://www.weather.com/news/science/environment/levis-ceo-chip-bergh-dont-wash-your-jeans-save-planet-20140522

“Instead, Bergh uses a sponge or toothbrush — and to punctuate his statement, he stood up and showed that his dark jeans were indeed clean.

Read more: http://www.nydailynews.com/life-style/fashion/levi-ceo-don-wash-jeans-article-1.1800875#ixzz32q3Y34sf

Guess I need to have my valet cleaning my jeans with a toothbrush instead of tossing them in a washing machine. I’ll tell my valet to get on it right away...

[CodeJockey]

Funny. I believe every pair of Levis I’ve ever owned state to wash before wearing.

[wardaddy]

Me too unless they need it

[wardaddy]

Levis ...and other jeans came so stiff and uncomfortable till late 70s

The per washed hit

Thank God

New jeans in the 60s were like scratchy cardboard