Posted on 05/19/2014 3:28:29 PM PDT by Olog-hai
Burger King is scrapping its 40-year-old Have It Your Way slogan in favor of the more personal Be Your Way. [ ]
Burger King says in a statement that the new motto is intended to remind people that they can and should live how they want anytime. Its ok(ay) to not be perfect Self-expression is most important and its our differences that make us individuals instead of robots.
It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012, for instance, Taco Bell has been touting its Live Más slogan, which means live more in Spanish.
(Excerpt) Read more at hosted.ap.org ...
I always go to Burger King for my life lessons
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