Posted on 05/19/2014 3:28:29 PM PDT by Olog-hai
Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” […]
Burger King says in a statement that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”
It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012, for instance, Taco Bell has been touting its “Live Más” slogan, which means “live more” in Spanish. …
(Excerpt) Read more at hosted.ap.org ...
I always go to Burger King for my life lessons
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