Posted on 04/11/2013 2:01:23 PM PDT by Morgana
April 11, 2013 (Family Research Council) - Plenty of companies have argued that natural marriage is "bad for business"--but they'll have a tough time persuading J.C. Penney. After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.
It started in 2011 when the company hired Ellen DeGeneres, a vocal proponent of same-sex "marriage" as its spokesperson.
The choice drew fire from organizations like the American Family Association (AFA) because it was a departure from the store's longstanding values. When AFA's One Million Moms complained, J.C. Penney's new CEO, Ron Johnson, stubbornly dug in his heels.
Then, on Mothers' Day, the company shocked customers with a blatant endorsement of homosexuality in an ad that featured two moms--followed by a two-dads ad for Fathers' Day. Coupled with an overhaul of the stores' pricing system, the stock never recovered.
Now, months after the experiment failed, J.C. Penney has fired Johnson and replaced him with the former CEO, Myron Ullman.
Hinting that the problems are more political than the media is reporting, Ullman said bluntly,
Whether the retailer will learn from its mistakes is yet to be seen. But J.C. Penney's freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Pandering to those who want to redefine marriage (and the rest of society with it) may earn you a pat on the back from the Human Rights Campaign, but in the long term, it's bad policy.
Americans want corporate neutrality in the culture wars, and when they don't find it, they will go elsewhere.
Coincidentally, I received a ‘coupon’ for 20% off@ JCPenney in this weeks mail.
A welcome and much desired return to sanity.
When JCP decided to go all-in on same sex marriage I decided to go all-out against them. I may mosey back if they straighten up. By the way, I always refer to Ellen DeGeneres as Ellen DeGenerate when I find myself in the unfortunate position of having to comment on her.
Belk is a very good store. I prefer it over my local Macy’s, which is half-stocked and always looks like they’re getting ready to close the doors. Belk is packed with merchandise.
Decided to see if they had an on-line store. http://www.belk.com/ So you are giving a thumbs up on this one?
Our American PC horse sh*t may be enjoying a certain vogue among politicians, but when it comes to the bottom line, all that fraud goes out the window.
Closer to 1% if even that, than 3%
Yes, I’d recommend Belk, although I’ve never bought anything online. I’ve shopped there all my life, and I worked there during my twenties. My shopping fiend mother-in-law loves the place.
When Uncle Ted shows up on TV advertising day-glo crop tops and cargo shorts.
[don’t hold yer breath]
;D
The reason most of their customers stopped shopping there is because of the lack of sales (affects me, too).
Getting rid of the queer stuff will not make that much difference to overall revenue. Bringing back sales (which they are doing, some) will.
Penneys is dying because they willfully chose to hitch their sales star to those steeped in moral perversion and chose a Degenerate to be their "spokesthing" for their Brave New World sales plan in spite of millions of former customers warning them against is and boycotting them ever since.
The next time someone dares to come up with the red herring that "Boycotts don't work" all you have to do is say... the fate of J.C. Penney proves that they do.
How's Amazon doing these days? Anyone seen their latest Kindle ad?
We’ve already been going elsewhere, because all of the big corporations practice the same pathological social policies in their offices. They’re all government-linked and have been pushing some of the most radical regulations against new, small competition.
* We avoid buying anything that we don’t really need.
* We’re learning or doing something at least once per month to become more self-sufficient.
* We’re learning to produce something useful as a hobby for now.
LMAO at the headline. Good grief. It couldn’t possibly have had ip anything to do with Ron Johnson’s dumbass plan to completely change retail...
Especially after they hired that man-hating disgusting pervert Ellen Degenerate to trumpet their store, I vowed never to step in that store again. And I never will. JCP be go to hell!
As much as I agree with you, their pro-homo agenda did a lot to sink them, their lack of sales didn’t help either. I used to love to shop at their stores and use the coupons and get some really good deals. Their merchandise was of very good quality at very reasonable prices. I can’t tell you the last time I was in a JCP store, and my decision had nothing to do with their homosexual advertising.
Most balanced analysis I’ve read on this site. Well done. Johnson’s transformation plan was so radical that it confused shoppers and completely failed. That’s why he’s gone.
Net income decreased 45% to $97 million in the fourth quarter, or $0.21 per diluted share, compared with $177 million, or $0.38 per diluted share, in fourth quarter 2011.
Doesn't seem like much for a company with $120 billion market capitalization?
According to the WSJ, Ron never relocated from California (guess he likes paying the taxes) and typically worked 3 days a week.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.