“And that, ladies and gentlemen, is how companies score lifelong customers.”
Hear. Hear.
That is just so sweet.
My 10 y.o. son the Lego addict would love this story. I just wish I had money for every one of those darn things I have stepped on with bare feet, picked up before vacuuming, or rescued from the youngest child’s mouth. I’d take myself to somewhere Legos don’t exist for a vacation ;)
Legos = best. Toy. EVER.
1. They rarely break. If the thing you *built* breaks, you just put it back together - and that’s half the fun.
2. They can be any toy you want them to be. Bored with your spaceship? Combine pieces and parts to build something else!
3. They inspire complex, engineering thought patterns and hone spatial relation skills.
4. Many sets *appreciate* in value. Especially Star Wars sets. The UCS Millennium Falcon sold for $500 retail a couple of years ago. You can now sell it on ebay for $2000.
This is so heartwarming that the boy is being taught “entitlement” mentality at this age. A bonus is the no bad consequences for bad choices. We have ourselves a Democrat in the making.
Years ago, when I had no money and no debts, I bought a set of diaper pins for my first child (now 53). These were the pins that had little plastic ducks and rabbits for their “heads”. Much to my horror, the plastic heads on a couple of them split, allowing the wire of the pin to protrude, thus endangering my baby. I went to the store to buy a new set and found that the card now contained 3 pins, instead of 4.
I was angry and I wrote a letter of complaint and sent it off to the company, complainng about the quality of the product and the price increase (less product for the same price.) This must have been in 1960.
Much to my surprise, I received a letter of apology and explanation. It seems that their manufacturing plant had suffered a fire that interrupted their process and some of their plastic was contaminated with water which made it brittle. They enclosed multiple cards of their diaper pins for me. I never bought another diaper pin for 4 children!
I don’t remember the name of the company, but it hardly matters. Nobody uses diaper pins any more.
I have several cousins who work at the LEGO US headquarters in Enfield, Connecticut. One cousin is or was a customer service representative who responded to letters from children like Luka. She loved her job... I'll have to find out if she's still working there.
How did the media (Yahoo) find out about this incident?
This company is brilliant....30 cents for a priceless advertisment. People will remember this when they purchase gifts for their children, birthday parties, etc.
Well...that’s nice. I have no idea what that kid or LEGO is talking about, but it sounds nice. LOL
I’m thinking of buying a bigger house. I’m running out of room for Lego.
I put a $10 Lego Star Wars set in my 23-year-old son’s stocking this year. It made his Christmas, and his reaction made mine.
Something similar happened to me some years ago...
I was speaking with a Fluke representative, and in passing he asked me if I had any complaints with Fluke’s meters. My only complaint was that some evil-doer stole my tool box, and my Fluke 87 along with it!
A week later there was a box for me at work from Fluke, with a brand new Fluke 87 VOM!
Any time I need meters or recommend them, the one I always go with is Fluke!
Mark
That kid did not write that letter.
I live by two mottos:
No Guts, No Glory
It Never Hurts To Ask
As sweet as the “Yes, Virginia, there is a Santa Claus” letter.
Clearly, the intelligence they use to create and build such wonderful products lives and breathes in their customer service department as well.
My son loves the Lego Architecture kits...just got him the “Fallingwater” one, that will keep him busy for awhile.