I travel a lot between Alaska and California. Enterprise and Budget rental cars give military discounts. Marriott Hotels do as well. I did not know that about Applebees...I’ll file that away as I love Applebees!
I have seen some advertisements near Veterans Day that Appleby’s had a deal for all Vets on our day. Put that on your calendar for next year as a reminder.
I've eaten at Applebees, and I like the food. However, the local Applebees is posted against concealed carry. I've told the manager he lost my business because of it. He was polite, but said that's a corporate decision. I called them and said they'd lost my business, but haven't heard back.