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Windows 8's five biggest enemies
ZDNet ^ | 15 February 2012 | Steven J. Vaughan-Nichols

Posted on 02/16/2012 5:59:37 AM PST by ShadowAce

Summary: There are lots of reasons why I think Windows 8 will having trouble finding acceptance. A major one is that Windows 8 will face more competition than ever before. Here are Windows 8’s biggest rivals.

Windows 8 biggest rivals are already hitting it.

Windows 8 biggest rivals are already hitting it.

We’re finding out more and more about Windows 8 as its beta release approaches. And, you know what? The more I find out, the more I feel secure about saying Windows 8 will be a flop.

I’ve already explained in general terms I think Windows 8 will follow in Vista’s footprints as a strategic failure. Here’s specifically, from least important to most important, are the operating systems and platforms that will ensure Windows 8 be a non-starter.

5. The Linux & Mac Desktops

What? You thought I was going to say that the Linux and/or Mac desktops were going to rise up from their combined less than 10% of the desktop marketplace and smite Windows 8? Please. Contrary to Windows fanatics’ view of me, I’m not a Linux fanboy. I just like what works.

Specifically, I think the Linux desktop is the best for power users and I think the Mac desktop is best for people who just want an easy to use desktop. Thanks though to Microsoft’s illegal desktop monopoly in the 90s, its rivals never had a chance to flourish and to this day they’ve never been able to catch up. Windows 8 won’t increase Windows’ PC market-share, but it will only cause a slight decrease on the desktop, not a catastrophic decline. Unfortunately for Microsoft, Windows 8 has far more bigger rivals to worry about.

4. Google Chrome Operating System and the cloud

What’s far more dangerous to Microsoft’s desktop monopoly is Google’s Linux-based Chrome operating system. It’s not that Chrome and Chromebooks have taken off. They haven’t. Google has had only had minimal success selling Chromebooks.

So why do I think Chrome OS is going to be a bigger threat to Windows 8 than traditional desktops rivals? Because Chrome OS PCs are cheaper than Windows for businesses; Google’s applications offer most of the same functionality of Windows applications for less; and it’s more secure than Windows.

It’s not just Chrome OS though that’s the threat to Windows. It’s the whole concept of being able to use a Web browser and the cloud for everything you need to do and that you want to do. When you can do whatever you want with the Chrome Web browser, on any operating system now, or Chrome OS, which is just the Chrome Web browser running on a minimal Linux core, do you really need to pay for a Windows PC? For many companies, the answer is becoming “no.”

3. The iPad and Android tablets

What Microsoft really wants to do with Windows 8 isn’t to get you to switch from Windows 7 or XP. No, it’s to get use to use Windows 8 and Metro on your tablets and smartphones. Good luck with that Microsoft. People are buying iPads like crazy; people are already drooling over the forthcoming iPad 3; and after several false starts Android tablets are finally getting off the ground. Microsoft isn’t even in the race yet and they’re falling farther behind by the day.

Worse still, according to NPD In-Stat’s latest tablet report, The Business of Tablets: Tablet Usage in US Business, tablet use has begun its crossover from the consumer world into the workplace. The most common business uses of tablets are email/calendar management, note taking, and presentations, with 77% reporting email as a common workplace use.

Do you really think that Microsoft including limited versions of Office applications on Windows 8 “Lite” ARM powered tablets will really make a difference? I don’t.

Let’s even say you can’t imagine not using Microsoft Office applications. So what? You do know that you can run the full Office suite today on your iPad with OnLive Desktop today right? And, there’s already at least half-a-dozen other office applications for the iPad and, of course, there’s always Google Docs for Android or iPads.

So, here we have Microsoft arriving late to the tablet battle with an interface, Metro, that in its Windows Phone 7x line, has captured a mere 1.5% of the smartphone marketplace. So tell me exactly how Microsoft, which is not a distant third, but a distant sixth–behind not just Android and iOS, but Symbian, RIM and Bada as well–in smartphones can possibly catch up.

2. Windows XP

So much for Microsoft on the tablet and smartphone, but what about the PC? Well, what about it? You do know that XP has just just been overtaken by Windows 7 right? Earlier today I was on a video-conference call with a Fortune 50 technology company. The senior VP on the call did his presentation on, wait for it, an XP system.

Many users and companies think “If it’s not broke, why fix it?” They’re right, of course. For hundreds of millions of users XP will works.

1. Windows 7

But the number one reason with a bullet why Windows 8 is going to start up like a car hubcap deep in red-clay mud without any gas is that business customers still haven’t even completed their Windows 7 roll-outs. Do you really think businesses are going to do another major migration in 2013? 2014? Heck, 2015!? I don’t think so!

Besides do businesses really want to waste time and money moving to the Windows 8 Metro applications? Training their staff on the entirely different Metro interface? There’s no way businesses will be moving to Windows 8 anytime soon.

So, at the end of the day, besides all the other reasons I see for Windows 8’s forthcoming failure, I see Windows 8’s biggest rivals being the rise of Web-browser/cloud-based computers; it’s failure to keep up with Apple and Google on smartphones and tablets, but most of all, its own installed base is simply not ready to switch to Windows 8.

If Windows 8 brought something truly new and wonderful to its users, then maybe it could overcome all this. It doesn’t. To me, the real question isn’t whether Windows 8 will fail. It will. It’s whether by 2016 the changing IT would will have room left for Windows 9 to matter at all.


TOPICS: Computers/Internet
KEYWORDS: microsoft; technology; windows
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1 posted on 02/16/2012 5:59:42 AM PST by ShadowAce
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To: rdb3; Calvinist_Dark_Lord; Salo; JosephW; Only1choice____Freedom; amigatec; stylin_geek; ...

2 posted on 02/16/2012 6:00:32 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: rdb3; Calvinist_Dark_Lord; Salo; JosephW; Only1choice____Freedom; amigatec; stylin_geek; ...

3 posted on 02/16/2012 6:01:23 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: ShadowAce
Proofread! (the author didn't)
4 posted on 02/16/2012 6:09:41 AM PST by Poser (Cogito ergo Spam - I think, therefore I ham)
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To: ShadowAce

This guy really shouldn’t be writing about technology.


5 posted on 02/16/2012 6:15:56 AM PST by Psycho_Bunny (Now I know how the average lefty would feel if Fred Phelps were elected President.)
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To: Poser

He’s always been difficult for me to read. He *really* needs a better editor.


6 posted on 02/16/2012 6:16:57 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: Psycho_Bunny
He does make a good point, though, about the release cycle. Businesses are not going to migrate to 8 when many are just now getting to 7.

Add into that the new interface, and I see a tough road ahead for 8 adoption.

7 posted on 02/16/2012 6:18:47 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: ShadowAce

I suspect that more than a few companies that have rolled out 7 did so because they found out that it was going to lead to all the cool stuff that they want for their customers and their employees. They know that 8 will be easier to adopt if they are jumping form 7 to 8 instead of from XP to 8. The death of microsoft has been screamed for years...did not happen.


8 posted on 02/16/2012 6:32:35 AM PST by q_an_a (the more laws the less justice)
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To: ShadowAce

#1. The User.
#2. The User.
#3. The User.
#4. The User.
#5. The User.
You get the point. LOL


9 posted on 02/16/2012 6:43:02 AM PST by US_MilitaryRules (Unnngh! To many PDS people!)
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To: q_an_a
The death of microsoft has been screamed for years...did not happen.

No one here--including the author--is saying MS is dead or dying.

I don't think it will be any easier to migrate to 8 from 7 rather than XP either.

It's also been my experience that companies don't care about "cool stuff." They care about getting their work done, using supported products. As long as 7 remains supported, and XP remains supported, 8 adoption will be slow.

10 posted on 02/16/2012 6:45:02 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: ShadowAce

Heh.

Then there’s the whole “Secure Boot” fiasco.


11 posted on 02/16/2012 6:47:02 AM PST by Westbrook (Children do not divide your love, they multiply it.)
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To: ShadowAce
It's also been my experience that companies don't care about "cool stuff." They care about getting their work done, using supported products.

That was my apprehension with Win7 for home use since I am retired.

I finally did upgrade: I bought a Win7 laptop in late summer and desktop pc on CyberMonday 2011. It has taken me months, but I finally have them to 'workable' settings. The first two things I turned off were (1) Aero crap and (2) UAC crap. Nothing worked right until then.

The major advantage with Win7 is that it accesses more memory capabilities. The detriment with XP was webpages loading sluggishly because of heavy video and graphics.

I did lose a few software programs that just would not run under Win7, even in compatibility mode. I also lost the use of an older b/w laser desktop printer, as the drivers had never been updated for Win7-64bit. Luckily, most software program work (some after serious tweaking) and so did my scanner and color laser printer.

I have read nothing about Win8 that makes me want to jump at it.

Recently, I tried to do some data manipulation with the Win7 Word and Excel Starters. It go so frustrated with it that I installed Word and Excel 97, so I get the data manipulation done.
12 posted on 02/16/2012 7:04:06 AM PST by TomGuy
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To: ShadowAce

13 posted on 02/16/2012 7:16:05 AM PST by martin_fierro (< |:)~)
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To: ShadowAce; Tax-chick; Constitution Day
So, at the end of the day, besides all the other reasons I see for Windows 8’s forthcoming failure, I see Windows 8’s biggest rivals being the rise of Web-browser/cloud-based computers; it’s failure to keep up with Apple and Google on smartphones and tablets, but most of all, its own installed base is simply not ready to switch to Windows 8.

That sentence should be taken out and shot.

14 posted on 02/16/2012 7:18:37 AM PST by martin_fierro (< |:)~)
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To: TomGuy

[ Recently, I tried to do some data manipulation with the Win7 Word and Excel Starters. It go so frustrated with it that I installed Word and Excel 97, so I get the data manipulation done. ]

Have you tried Open Office?


15 posted on 02/16/2012 7:23:10 AM PST by GraceG
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To: ShadowAce

Windows 7 is the best OS Microsoft ever put out. There is no way we’re going to Windows 8, just like Vista, we sat with our XP until Windows 7 came out and totally skipped Vista, the same will be true for Windows 8, it’s a terrible idea that is destined to fail.


16 posted on 02/16/2012 7:23:22 AM PST by Scythian
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To: ShadowAce

Folklore has it that every other MS OS is a flop - according to this Windoze 8 will be just that. We’ll see.


17 posted on 02/16/2012 9:12:29 AM PST by 2 Kool 2 Be 4-Gotten
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To: Scythian
Windows 7 is the best OS Microsoft ever put out.

I agree. Every other upgrade is crap. I'll wait for Windows 9.

18 posted on 02/16/2012 9:27:51 AM PST by aimhigh
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To: ShadowAce

“Add into that the new interface, and I see a tough road ahead for 8 adoption.”

The same problem that Ubuntu has caused with its Unity interface. Why do those companies think people want to learn a completely new interface every few years? At least the Unity interface can be replaced on Ubuntu 11.10 with a more “traditional” XP-like interface.


19 posted on 02/16/2012 9:52:09 AM PST by TexasRepublic (Socialism is the gospel of envy and the religion of thieves)
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To: martin_fierro

Ghastly. Semicolon abuse, on top of the other trauma.


20 posted on 02/16/2012 2:14:03 PM PST by Tax-chick (I saw a werewolf drinking a pina colada at Trader Vic's. His hair was perfect!)
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