Posted on 11/30/2011 9:24:04 PM PST by re_nortex
The City of Plano and Texas Health Presbyterian Hospital are expected to approve an agreement that would let the hospital sponsor four city recreation centers.
It's a new and innovative way for the city to collect revenue at a time when budget shortfalls have become common.
Once the deal is approved, the hospital's logo will be on the upstairs jogging track. Signs will be placed on walls that are now bare, and also on outside monuments.
(Excerpt) Read more at wfaa.com ...
As a longtime NASCAR fan, I've always thought the sponsor logos on the cars were good for the sport and for the companies to associate themselves with the drivers and racing teams. Even the all-American pastime of Little League baseball finds signs for business on the outfield fences. It's a win-win all around in my book.
Innovative and a win-win as it’s probably better PR for the hospital than conventional advertising. I think I’ll steal the idea!
This seems like a waste of money to me. I mean, it don’t pick one from a panel at a sports venue.
Tell me why hospitals are classified as “non-profits”?
I think it's all about branding and keeping the name top-of-mind.
Well, for me, I prefer hospitals that are profitable. That means better service to my way of thinking.
I’m sure that there is some conniving here that will be exposed in the future...hmmm.
Makes me wonder if this is really good for the future or just another money making scheme.
As a Texan, I just want to know more...
That's easy -- so they don't have to pay taxes on their profits! (Not that there's anything wrong with that)
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